ROADSIDE CONTROL 267 



to maintain this beauty by acts of cleanliness and respect each other's 

 property not just for today but for all of the tomorrows to come. 



We can stamp out ugliness, but please, let's not stamp out tax 

 payers at the same time. Let's look in a mirror and the person that 

 we see in the mirror is the person who should be doing his share 

 of the job. 



I want to compliment the chairman on his intention to recom- 

 mend stronger antilittering laws. 



Dr. DOROTHY A. MUNCY. I want to second a comment that was 

 made by the gentleman from Santa Clara, Calif., and recommend 

 that your Committee reconsider the emphasis that you are placing 

 upon putting billboards into industrial road zones. 



In my work as a consulting city planner I assist communities in 

 upgrading development standards for industrial zones. I recom- 

 mend to city councils and to county boards that they prohibit bill- 

 boards in any industrial zones which will have freeway frontage. 



To my private clients, those who are developing industrial parks, 

 I make the same recommendation. Private industry has been seek- 

 ing prestige sites fronting on major highways for more than a decade. 

 Industrial management is spending extra millions for architecture 

 and landscaping to build show-case plants on these prominent sites. 

 Industry wants to present an attractive appearance and to be a good 

 neighbor. This is an example where private investment can con- 

 tribute to the appearance of the highway and to natural beauty in 

 the community. But this private investment in handsome industrial 

 buildings and in landscaping should be protected against billboards 

 as neighbors. I hope you will reconsider the statements that appear 

 to be accepted by all of you, and that your Committee will finally 

 recommend that billboards be prohibited in industrial zones along 

 freeways. 



Mr. IVES. I wasn't aware we had reached any conclusions. 

 If we have, as to final recommendations on billboards, I am not 

 aware of it. 



FRANCIS W. SARGENT. I am in charge of the highway program in 

 our State. I am a queer sort of duck because since 1 947 I have been 

 in the conservation business. As a matter of fact, I was Director of 

 the Outdoor Recreation Resources Review Commission and I think 

 one of the most important things that has happened at this confer- 

 ence has been that the conservationists, and the highway people, and 



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