268 CONFERENCE ON NATURAL BEAUTY 



the people related to highways and highway construction have gotten 

 together. I disagree completely with the lady from Arizona who 

 feels that the outdoor advertising people shouldn't be permitted to 

 be here and participate. I think the very advantage of this meeting 

 has been, and I think it was the plan of the President and the plan 

 of Mr. Rockefeller, that there would be an opportunity for us all 

 to look at this problem, together rather than to blindly oppose one 

 another as we have over the years. 



I personally feel that this is important. I think the President has 

 said we should, in this country, learn to reason together, and this, 

 I think, is what we are doing. So that I frankly think that it is im- 

 portant to have a representative of the Outdoor Advertising Asso- 

 ciation here as a participant. As a conservationist and as a high- 

 way commissioner, I feel that it is important that the highway people 

 and the conservationists work together to solve this problem. This 

 is the way we can move forward, and I think this is the intent of 

 the conference. 



Senator NEUBERGER. I would like to comment on what Mr. Sar- 

 gent has said. I agree that this meeting would be useless if we didn't 

 have opposition if we were here just patting each other on the 

 back. 



I have had a lot of experience I recently worked with the Sur- 

 geon General on a study of the connection between cigarette smok- 

 ing and disease. It would be an absolutely futile report if we had 

 not had representatives from the tobacco industry. 



Along that line I was disappointed in one of our fellow panel mem- 

 bers who represented the oil industry, which has a great deal of ad- 

 vertising, who only posed questions but didn't give us any answers. 



I wish Mr. Shepard could be asked at this time to tell us how 

 we are going to prevent the petroleum industry from raising bill- 

 boards. 



Mr. SHEPARD. Senator, I wish I knew. When one speaks of an 

 industry in this country, this covers hundreds, or thousands, or tens 

 of thousands of units. And to get a meeting of the minds of all of 

 the elements in the industry in which I work is a very complicated 

 and difficult task. 



So I don't know what we are going to do to get a unified attitude 

 by every element in the oil industry in the United States. It is just 



