542 CONFERENCE ON NATURAL BEAUTY 



The goals we wish to achieve must first be determined, then the 

 best means and methods must be used to attain them. As so well 

 expressed by Mr. S. Clark Beise, chairman of the executive committee 

 of the Bank of America : 



In my view, our most pressing problem is the need to determine 

 now how we are going to utilize and preserve the one great asset 

 that we cannot replace the physical attributes of the area. 



We have to make decisions now on what attributes we want this 

 area to have in the future. 



To do this we must determine our values. . . . 



Once we decide on our values, then we must find the means to pre- 

 serve or attain them. . . . 



We must approach each other with the will to agree on proper 

 solutions. . . . 



If we have the will to agree, the desire to achieve our common goals, 

 we can have the progress and growth that you and I and our children 

 and grandchildren will be proud of. 



To determine and achieve these goals will require that there be 

 cooperation between all segments and groups of society. House- 

 wives, teachers, construction workers, businessmen, elected and 

 appointed officials must share the responsibility and work together 

 so that a high quality of the environment in which we live may be 

 enjoyed by all. 



As an individual draws strength from close association with natural 

 beauty, it is to be hoped that the whole moral fiber of the character 

 of the American people will be strengthened by this important and 

 timely emphasis on natural beauty. 



ALLEN H. MORGAN. The question of whether or not education of 

 children and adults is important is not (or should not be at least) 

 at issue it is perfectly obvious that public opinion is conditioned 

 by experience and education, which in turn is fundamental to what 

 the public demands or acquiesces to. Furthermore, there are many 

 concrete examples that demonstrate that the techniques are known 

 and that they work that in fact the public will respond once it has 

 been subjected to the educational process; that in fact youngsters 

 respond enthusiastically and that once such an educational program 

 has become installed in a public school system it is almost never 

 discarded. 



What holds us up are children's parents who do not believe that 



