548 CONFERENCE ON NATURAL BEAUTY 



those individuals, groups or organizations who have an interest and 

 are in a position to assume responsibility to preserve or restore natural 

 beauty. 



Educational effort in this area would take on two dimensions : 



First, that of providing technical knowledge which could come 

 from many sources but probably from our State universities and 

 land-grant colleges and other institutions or knowledge centers where 

 such technical knowledge is available. This would deal with the facts 

 essential to proper planning for preserving, restoring or developing 

 our natural beauty. The second area of direct assistance to individ- 

 uals, groups or organizations who are either interested or who are in 

 a position to mold public opinion is in the area of assisting them to be 

 effective communicators. That is, training in effective ways of com- 

 municating to the public, Federal, State, county and other officials 

 who are responsible for actually implementing programs in order that 

 they can effectively influence actions taken. In other words, these 

 individuals, groups, and organizations would need to be trained in 

 not only what to do in the way of technology but also how to do it 

 in the matter of dealing with public opinion and actions taken by 

 responsible officials. 



This type of assistance would be directed to helping individuals, 

 groups and organizations to be effective as leaders rather than ef- 

 fective participants. 



I am sure you can see that the second type of educational effort 

 would encompass an entirely different dimension than the first type 

 mentioned. It would take an entirely different body of subject 

 matter and an entirely different approach to the training effort. 

 Training leaders to lead is far different than training individuals to 

 participate. 



Dr. JULIAN W. SMITH. Education was one of the major concerns 

 at the White House Conference on Natural Beauty. While there 

 were many important issues considered that would help restore and 

 protect the natural beauty of the land, the need for education of the 

 public, and particularly children and youth, pervaded the discus- 

 sions on planning for the future. As Aldo Leopold once said, our 

 job is not one of "building roads into lovely country, but of building 

 receptivity into the still unlovely human mind." 



It was said at the conference that there must be beauty in the 

 hearts and minds of people, otherwise the efforts to provide a good 



