570 CONFERENCE ON NATURAL BEAUTY 



Businessmen can in many cases serve as catalysts in instituting new 

 programs. They can : 



1. Demonstrate concern by incorporating plantings in plans. 



2. Incorporate beautification programs in public relations activ- 

 ities. 



3. Assume committee roles and provide manpower with techni- 

 cal skills to assist local groups in implementing projects and programs. 



4. Provide recognition awards and incentives to individuals and 

 organizations. 



5. Provide demonstration programs which can be emulated. 



6. Sponsor films, educational material and advertising; support 

 movies and television programs as public services. 



7. Support organizations such as Keep America Beautiful as part 

 of their stewardship. 



8. Initiate imaginative programs which best suit their areas of in- 

 terest. For example, motor companies might sponsor beauty-mobiles 

 or trailers traveling throughout the country equipped with educa- 

 tional aids and audiovisuals to be parked in school yards and play- 

 grounds, providing entertaining beautification programs for our 

 youth. 



9. Sponsor programs with youth, i.e., where Boys' Clubs or voca- 

 tional students make window boxes to be planted by Girl or Boy 

 Scouts with plants grown by 4-H youngsters or Future Farmers. 



All or any of these can be accomplished only by working with other 

 organizations. No one has a monoply on beauty. It is shared by 

 all. All must participate. 



Mr. PERLIS. I have a strange and strong feeling that President 

 Johnson's Civil Rights Act, his Anti-Poverty Act, his Aid to Edu- 

 cation Act and his commitment to the well-being of the Amer- 

 ican people, perhaps even more than this conference, will make a 

 profound contribution to the beautification of America. 



There is nothing really new about community organizations. We 

 can speak about seminars, and regional conferences, and coordi- 

 nating committees, and forums, and volunteers, and professionals, 

 and all the rest. The principles of community organization have 

 been applied in many areas, in public schools, medical care, etc., and, 

 of course, they can be applied here, too. 



But I should like to speak for a moment about the relationship 

 between the ethical and the aesthetic. Ugliness is pathetic because 

 it is caused largely by men the greed of some and the poverty of 



