FURTHER STATEMENTS SUBMITTED FOR THE RECORD 605 



by the White House Conference on Natural Beauty include a plea for 

 the provision of inexpensive overnight accommodations as an integral 

 part of the beautification program. Once they are provided, they 

 could be maintained without any further cost to the administration 

 by the American Youth Hostels, Inc., a nonprofit organization. 



CHARLES A. DsTuRK. Rather than a government agency for 

 control or enforcement of beauty on highways and other public 

 works, may we not have a requirement a set of criteria to be 

 met wherever Federal funds are granted for parks, highways, dams, 

 reclamation works, canals, etc.? This might require the Atomic 

 Energy Commission, for instance, to value beauty, shoreline short- 

 age, and recreation in judging a location for a nuclear-powered 

 generating plant. 



GEORGE A. DUDLEY. While dealing with the classic items of ugli- 

 ness (billboards junkyards, etc.) the conference did not stretch 

 itself far enough in regard to the two major determinants of our 

 urban, suburban, and rural ugliness : 



The private financial, business, and industrial community and, 

 at the opposite end of the social and economic scale, the poverty- 

 stricken community. 



The first determines the appearance of the vast bulk of the urban 

 scene, probably a 10 to 1 ratio to civic, governmental, institutional, 

 or even utilities determinants, including highways. The poor, 

 through no fault of their own, cover the interstices with a patina of 

 ugliness from Tobacco Road to Dead End. 



My recommendations are : 



1. The President should work personally and directly with the 

 private financial, ownership or developer community, just as he is 

 doing so successfully with a very similar power structure related to 

 the imbalance of foreign exchange, the dollar drain. He should 

 hold a series of Presidential seminars with the key people of the 

 insurance companies and pension funds, the great supermarket 

 chains, the soft drink companies that provide the signs for Joe's Bar 

 and Grill, the NAHB and the large developers, the mortgage and 

 commercial bankers, the office builders and industrialists, and the 

 motel and restaurant chains, etc. 



Preparation for these seminars must be at the level of the repre- 

 sentatives who will attend, the followup a program of Presiden- 

 tially supervised self -policing. 



