FURTHER STATEMENTS SUBMITTED FOR THE RECORD 611 



cultural concerns will provide revenues exceeding investments, open 

 new markets, attract new industry and personnel, relieve social pres- 

 sures, and preserve vanishing cultural and physical resources too 

 valuable to be lost. Education and involvement of the majority of 

 our local administrators in matters of natural beauty must be brought 

 up to the level of that of the citizen groups who were charged by the 

 President with the responsibility of making this challenging national 

 program successful. 



NORVELL GILLESPIE. Many exciting things have happened in 

 the American economy in the two postwar decades and many things 

 have affected the betterment of the American way of life. 



Certainly we are the most affluent country in the world but it 

 takes more than money to convert the home and the lot on which it 

 stands to produce a well-balanced existence. 



And in this pattern lies an opportunity and challenge. All of us 

 can work with the soil and the sun to create more beautiful 

 surroundings. 



Whether it is an exciting collection of flaming-orange Tropicana 

 roses, which adorned the stage of the State Department's auditorium 

 at the conference or whether it is simple ground coverings of green 

 junipers from the high mountains of Colorado, life is enriched just 

 a little bit more. 



As Lady Bird Johnson said in her opening address, "there are 

 190 million of you to help in this job of beautifying America and 

 whether you plant one small tree in the front yard or in the back 

 yard, does help in the total effect." 



It appears to me that a valuable lesson was learned during the 

 Victory Garden campaign of World War II days when American 

 corporate enterprise was called in to assist government leaders. 

 The same task force should be enlisted in this current crusade. 



There were no fewer than 67 billion-dollar companies last year 

 organizations whose annual sales topped that magic number. 



This includes such giants as General Motors, IBM, Caterpillar 

 Tractor, Dow Chemical, Aluminum Company of America, U.S. 

 Rubber, Standard Oil of New Jersey, and others. 



Companies such as these (Union Pacific Railroad, under the late 

 William Jeffers, contributed much) in wartime promoted the Vic- 

 tory Garden program with inspiring little "Garden for Victory" 

 logos inset in consumer advertising and millions of pieces of company 

 literature. 



