612 CONFERENCE ON NATURAL BEAUTY 



There was no thought of remuneration as far as sales of products 

 but rather everyone concentrated on the patriotic job of producing 

 more food at home. 



It appears to me that the same unselfish spirit can be tapped 

 again for American corporate enterprise has talent which is eager 

 and willing to assist in the big job ahead. 



If the Advertising Council can be brought into the picture early, 

 there is no doubt but that a magnificent advertising and promotion 

 campaign can be developed for 1966, at virtually no additional cost 

 to anyone. 



The job can be a two-pronged one one to inform the public at 

 large and the other to inform millions of employees. Standard Oil 

 of California made many contributions in the field of Victory Gar- 

 dening in World War II, so did the employees of General Motors' 

 plants scattered from coast to coast. 



There are vast energies which can be harnessed to this total pro- 

 gram. All that is needed is a little direction and some of the 

 enthusiasm which overflowed at the conference. 



WILLIAM H. HULL. It has occurred to me many times during the 

 two days of this White House Conference on Natural Beauty that my 

 fellow conferees might wish local assistance in their efforts toward 

 beautifying their communities and States. 



Our organization, the Men's Garden Clubs of America, has hun- 

 dreds of affiliated clubs all over the country, each consisting of men 

 whom I know would be pleased to work with anyone for local and 

 State beauty. Most of these clubs are already very active in civic 

 and industrial beautification, since we have both local and national 

 programs for this purpose. 



With an educational organization such as ours consisting of men 

 gardeners vitally interested in the very subjects discussed at this 

 conference, I am certain I can offer the assistance of every single 

 one of our clubs. Should you be unaware of the identity of the men 

 in your local men's garden club, I suggest you write our executive 

 secretary, George Spader, at our headquarters. Simply address it 

 Men's Garden Clubs of America, Morrisville, N.Y. 



JAMES M. JENNINGS. For the conference delegate the overriding 

 question that seemed to be uppermost at the conclusion was how to 

 accomplish a natural beauty program for this Nation after so many 

 years of spoilage of our natural beauty resources. Clearly no gov- 

 ernment agency, organization, or private individual had prior rights 



