616 CONFERENCE ON NATURAL BEAUTY 



city, county, regional, State, or Federal level. The professional 

 engineers have the responsibility for presenting alternative designs 

 and evaluations of amenities in addition to readily calculated costs 

 and benefits. 



Lovely vistas are of little value if they are frequently blotted out 

 by manmade haze, even when air pollutants are below concentrations 

 harmful to health or damaging to materials. In a like fashion, mal- 

 odorous gases can spoil man's enjoyment of any area at distances as 

 great as 15 to 50 miles from the source. 



JOHN F. H. LONERGAN. I observed that the panels did not 

 include bankers, businessmen, advertisers, and other groups who 

 are strong elements in the formation of the designs of our cities and 

 countryside. Many of these uninvited are the principal determiners 

 of what design shall be, while the trained designer is only an exten- 

 sion of their desires. I feel that any future conference should include 

 a good percentage of these people. In order to arrive at a more 

 balanced solution to aesthetic questions an amount of indoctrination 

 could be accomplished at the same time. 



In a well-balanced design office, specialists such as mechanical 

 engineers, heating engineers, architects, and site engineers protect 

 and insure the success of their specialty. The same status and im- 

 age should be given a new section in the field of design, devoted to 

 beauty or aesthetics. A strategic place to have instituted this would 

 have been in the Federal highway project. 



The use of television, radio, newspapers, and magazines has 

 taught our people to use both good and bad products. This same 

 Madison Avenue technique would be justified in an effort to re- 

 instill into the public a demand for a beautiful United States. 



At present, fish and wildlife specialists receive much of their 

 funds from revenues obtained through the use of firearms. A dif- 

 ferent form of taxation or fund origin would do far more to stimu- 

 late beautification than the present system. 



This conference should go on record that no highway using Fed- 

 eral funds shall be allowed to pass through a Federal, State, county, 

 or city park or any other public land. 



If the 10-acre watershed requirement were removed as a require- 

 ment for Department of Agriculture assistance in the construction 

 of dams, more private capital would be brought into the construc- 

 tion of small lakes throughout the country, providing flood control, 



