672 CONFERENCE ON NATURAL BEAUTY 



eration has been, to take an active part in restoring and saving the 

 beauty of our country. This conference shows the strength of present 

 citizen programs. Millions of people will join us if we define the 

 needs and give them the tools. 



The enthusiasm and competence gathered in this room must be- 

 come a continuing, coordinated force in the service of citizens, pro- 

 fessionals, and public servants who strive for a beautiful America. 

 Toward that end, we suggest : 



1. Immediate formation of a National Citizens Committee for 

 a Beautiful America, privately financed, to stimulate and coordinate 

 citizen efforts. State or regional affiliates may be desirable. 



2. That regional natural beauty conferences be held in the com- 

 ing 1 2 months to bring the insights of this conference to bear upon 

 specific regional and local needs and to shed light upon programs 

 which should be shared in all parts of the country. Sponsorship 

 should involve the White House, State governors, regional orga- 

 nizations, and the proposed National Citizens Committee for a 

 Beautiful America. 



3. That national women's organizations form a joint action com- 

 mittee to use the findings of this conference in helping our First Lady 

 carry out the beautification program which her inspiring leadership 

 has initiated. 



4. That the President call business and labor leaders together to 

 enlist their vigorous participation in fulfilling conference proposals 

 which only they can implement. 



5. That a citizen body be appointed to advise the Recreation Ad- 

 visory Council, or any broader council which may incorporate the 

 functions of the RAC, representing the breadth of citizen interest 

 exhibited here. 



6. That, following the President's leadership, each governor be 

 encouraged to appoint a permanent citizen advisory council to pro- 

 vide a focal point for citizen action in each State and to make natu- 

 ral beauty an effective partner in all State programs. 



7. That beautification projects be undertaken, particularly in 

 blighted areas, in order to develop the spirit and the leadership which 

 are vital to alleviating racial tension, poverty, and the tragedies of 

 dejected youth. 



8. That natural beauty be further emphasized as a focal point of 

 rural area development, of poverty programs, and of urban renewal. 



In order to motivate and equip citizens and organizations not 

 now directly involved in beautification we suggest : 



