REPORTS OF THE PANEL CHAIRMEN 673 



9. That groups sponsoring natural beauty programs provide pub- 

 lic recognition and awards for outstanding beautification accomplish- 

 ments by government agencies, businesses, citizen groups, and 

 individuals. 



10. That recruitment and training of volunteers for community 

 improvement be expanded. 



11. That business and industry provide leadership in pressing 

 for and recognizing opportunities for beauty in commercial and in- 

 dustrial architecture, landscaping, waste disposal, etc. 



We feel that there are expanding opportunities for citizen ac- 

 tion and suggest : 



12. That care be taken to involve all civic and related groups of a 

 community or region when beautification projects are planned and 

 executed. 



13. That the Federal and State governments and private or- 

 ganizations provide grants for demonstration projects by citizen 

 groups, for university extension services, particularly in urban areas, 

 and for research. 



14. That professional and governmental specialists fully accept 

 the appropriate role of citizens in setting goals and shaping pro- 

 grams. 



Our panel also wants to see professional competence applied to 

 all community projects, and we suggest: 



15. That community advisory councils of professionals in archi- 

 tecture, scenic design, engineering, conservation, and other fields 

 be established to bring technical skills into beautification projects. 



I recommend that serious consideration be given to these pro- 

 posals which were submitted from the floor during our panel 

 session : 



1. That the President and the national follow-up committee call 

 on the major TV networks to prepare and show a hard-hitting, 

 prime-time documentary on the ugliness in America and call on 

 utility companies and schools to help us reach every home with 

 a personal message from the President and First Lady, asking citi- 

 zen help in a crusade for a beautiful America. 



2. That the U.S. Weather Bureau be directed to report smoke 

 as "smoke," rather than "haze," as a means of building the pub- 

 lic concern which will lead to citizen action against air pollution. 



3. That citizen groups concerned with natural beauty in each 

 State form an active lobbying organization akin to California's new 

 Planning and Conservation League for Legislative Action. 



