DEVELOPMENT OF CONTROL MEASURES 61 



"It has been definitely demonstrated that many of the localities so 

 affected can eliminate malaria at a reasonable cost and that the best 

 way of inducing the public to do so is to carry on carefully planned 

 demonstration campaigns in badly infected areas. The result of such 

 campaigns means a much larger annual income for the community, 

 the county, the state and the Federal Government. Preventive malaria 

 work is in reality a sound business investment. Up to 1913, no county 

 or state made any appropriation for malaria-control operations, although 

 the value of such work was proved 12 years previously. 



CHANGE IN PUBLIC VIEW-POINT 



"As a result of the malaria investigation work directed by the U. S. 

 Public Health Service, the public view-point has changed — villages, 

 towns, county and state officials, as well as business corporations and 

 railroads, now realize the extent of the large preventable financial loss 

 they incur each year, and steps are being taken by them to prevent it. 

 In 1913, one single demonstration control campaign was started. 

 In 1914, congressional appropriations permitted an allotment of $17,000 

 by the Service for malaria-control investigations. The people have been 

 watching the campaigns undertaken and, throughout the country, 

 they are becoming more and more interested in having their own com- 

 munity and state undertake this work. 



"During the past fiscal year, 64 separate communities carried out 

 malaria-control campaigns, and appropriated $280,000 therefor. Nearly 

 all of these places will continue to maintain this freedom from malaria 

 by proper safe-guards, because they find it a good investment to do so. 

 This calendar year, 101 places are doing work under the supervision of 

 the Public Health Sendee, and have already appropriated about 

 $350,000 therefor. Several states, for the first time in history, have 

 made annual appropriations for malaria control and other states con- 

 template doing so. Two railroads are spending for malaria elimination 

 this year more than four times the Federal allotment referred to — their 

 past experience shows that it pays to do so. 



GROWTH OF APPRECIATION 



"Industries in infested areas report from 10 to 40 per cent increased 

 output after control measures are in operation. Chambers of commerce 

 report new industries establishing branches in towns where the elimina- 

 tion of malaria has rendered local labor more efficient, and factory 

 managers report that, since malaria-control measures were carried out, 

 there is a more steady supply of labor, that the quality of labor has 

 improved and the earning capacity of the laborer increased. Lumber- 

 mill corporations have willingly contributed from $1,000 to $10,000 

 toward local anti-malaria campaigns, and state it pays them well to 



