INITIATING THE CAMPAIGN 75 



leading physicians should handle the references to the incidence 

 of the diseases, while the director or a sanitary engineer of the 

 State Department of Health should vouch for the estimates and 

 recount achievements against mosquitoes elsewhere. 



At the same time the proposed anti-mosquito ordinance should 

 be submitted with a request that it be adopted. 1 



As soon as the matter has been presented to the council, a 

 publicity campaign should be started with the object of bringing 

 home to the tax-payers the advantages of the proposed work, 

 so that they may intelligently indicate to the council their desires 

 in the matter. Newspaper articles, illustrated lectures and 

 other methods of publicity should be among the measures used. 



By the time the council meets again, a good delegation of 

 citizens should be prepared to go before it and urge making of 

 the appropriation and adoption of the ordinance. If the money 

 is available, and the council sees that the citizens want the 

 campaign, there should be no further difficulty. 



However, as is frequently the case, the council may be in favor 

 of the campaign, but may not have enough money available, 

 especially if the appropriations for the year have already been 

 made. In this case, it may be possible to have the council 

 adopt the ordinance and appropriate as much as is available, 

 provided enough money can be obtained elsewhere to meet 

 the estimate. 



In this case, the protagonists of the campaign will have to 

 raise the balance from other sources. This is generally practi- 

 cable, if the publicity work has been effective, so that the people 

 really know what is proposed. The writer has found that 

 county authorities, chambers of commerce, women's clubs, 

 individual citizens and corporations and even church and 

 fraternal organizations will contribute liberally for anti-mosquito 

 work, provided they are convinced: (1) that the project is 

 feasible; (2) that it is economically advantageous; and (3) that 

 the persons proposing it know what they are talking about. 



HANDLING THE FUNDS 



Once the balance is raised, it should be turned over to the 

 proper city official, to form, with the sum appropriated by the 

 city, the anti-mosquito fund. The director of the campaign 

 should have absolutely a free hand in expending this money 



1 An approved anti-mosquito ordinance is printed as Appendix B. 



