ADMINISTRATIVE ASPECTS OF THE CAMPAIGN 



91 



PUBLICITY 



Properly got-out publicity is probably one of the greatest 

 helps the director of an anti-mosquito campaign can have. If 

 must be remembered that, in its larger aspects, the whole work 

 is more than anything else an educational endeavor. If this 

 be true, the educational end of it is really more important than 

 the reduction of mosquitoes and should, accordingly, be given 

 the attention it merits. Even on selfish grounds, the people 

 should be taught to protect themselves since, in this way, the 

 work of the director and the expenses of the campaign are 

 correspondingly decreased. 



(Photo by E. H. Mogoon, C. E.) 

 Fig. 62. — Top of underground cistern, in which breeding was very abundant 

 until a few Gambusia were put in it. 



In much anti-mosquito work, it is customary to cease publicity 

 activities, once the funds have been raised, but this is a mistake. 

 The publicity designed to get the money should be but the 

 beginning. 



It has been the practice of the writer to keep up a steady flow 

 of publicity from the time the work is first broached to and 

 beyond the end of the campaign. Thus, as soon as it was defi- 

 nitely decided that the campaign was to be put on in a town, he 

 would explain the scientific facts upon which the work is based, 

 refer to the great success of similar work in Cuba, Panama and 

 elsewhere and then recount the local problems and the methods 

 to be used in handling them. 



Then, as the work progressed, he would issue statements as to 

 the progress being ^rnade, the percentage of drainage completed, 

 the formation of an oiling gang, its mode of functioning, the 



