94 



THE CANADIAN HORTICULTURIST 



April, 1910 



The Canadian Horticulturist 



Publuhad by The Horticultural 

 Publishinc Company, Limited 



PKTKRBORO, ONTARIO 



The Only Horticultural Magazine 



in the Dominion 



Official Okgan of British Columbia, Ontario 



Quebec, New Brunswick and Prince Edward 



Island Fruit Growers' Associations 



H. Bronson Cowan. Managing Director 

 A. B. Cutting, B.S.A., Editor 



1. The Canadian Horticulturist Is published on 

 the 25th day of the month preceding date of 

 issue. 



2. Subscription price in Canada and Great Bri- 

 tain, 60 cents a year; two years, $1.00. For United 

 States and local subscriptions in Peterboro, (not 

 called for at the Post Office) 26 cents extra a 

 year, including postage. 



3. Remittances should be made by Post Office 

 or Express Money Order, or Registered Letter 

 Postage Stamps accepted for amounts less than 

 $1.00. 



4. Change of Address.— When a change of ad- 

 dress is ordered, both the old and the new ad- 

 dresses must be given. 



5. Advertising Rates quoted on application. 

 Copy received up to the 18th. Address all ad- 

 vertising correspondence and copy to our Ad- 

 vertising Manager, Peterboro, Out. 



6. Articles and Illustrations for publication 

 will be thankfully received by the editor. 



CIRCULATION STATEMENT. 



Since the subscription price of The Canadian 

 Horticulturist was reduced from $1.00 to 60 cents 

 a year, the circulation has grown rapidly. The 

 following is a sworn statement of the net paid 

 circulation of The Canadian Horticulturist for 

 the year ending with Dec, 1909. The figures giv- 

 en are exclusive of samples and spoiled copies, 

 and of papers sent to advertisers. Some months, 

 including the sample copies, from 10,000 to 12,000 

 copies of The Canadian Horticulturist are mailed 

 to people known to be interested in the grow- 

 ing of fruit, flowers or vegetables. 



Total for the year .107,638 



Averaso each issue in 1907, 6,627 



1908, 8,695 



" " 1909, 8,970 



Sworn detailed statements will be mailed upon 

 application. 



Our Protective Policy 



We want the readers of The Canadian Horti- 

 culturist to feel that they can deal with our 

 advertisers with our assurance of the advertis- 

 ers' reliability. We try to admit to our columns 

 only the most reliable advertisers. Should any 

 subscriber, therefore, have good cause to be 

 dissatisfied with the treatment he receives from 

 any of our advertisers, we will look into the 

 matter and investigate the circumstances fully. 

 Should we find reason, even in the slightest 

 degree, we will discontinue immediately the pub- 

 lication of their advertisements in The Horti- 

 culturist. Should the circumstances v.'arrant, 

 we will expose them thrftugh the columns of 

 the paper. Thus we will not only protect our 

 readers, but our reputable advertisers as well. 

 All that is necessary to entitle you to the bene- 

 fit of this Protective Policy is that you include 

 in all your letters to advertisers the words, 

 "I saw your ad. in The Canadian Horticultur- 

 ist." Complaints should be made to us as soon 

 aa possible after reason for dissatisfaction has 

 been found. 



Communications should be addressed: 



THE CANADIAN HORTICULTURIST, 



PETBEBOEO, ONTARIO 



HORTICULTURE IN LABRADOR 



The work that is being done by the Can- 

 adian Labrador Horticultural Mission should 

 be encouraged and supplemented by the 

 establishment of a small experiment station 

 in that locality supervised by the govern- 

 ment. The work a.ssumes national import 

 when it is realized that the possibility of 

 growing vegetables will revolutioniz« the 

 dietary of the whole Labrador coast and 

 rid the fisher-folk of scurvy and many other 

 dread diseases. 



During a series of lectures given in vari- 

 ous Canadian cities last year, Dr. Grenfell 

 stated that gardens will flourish in many 

 parts of Labrador. Miss Edith Mayou, sup- 

 erintendent of the Deep Sea Mission Hos- 

 pital at Harrington Harbor, has been suc- 

 cessful in introducing the work. (See pages 

 91 and 97). The selection of varieties must 

 be done with the greatest care and other 

 problems peculiar to the locality will have 

 to be studied. The work goes beyond the 

 accepted idea of mission work. It is a ques- 

 tion of outstanding importance. The Do- 

 minion government should give the matter 

 serious consideration, A small station for 

 testing varieties and for general investiga- 

 tion work in determining the horticultural 

 possibilities of the Canadian Labrador would 

 most likely result in inestimable benefit to 

 our fellow citizens in that far-away corner 

 of our great Dominion. 



THE SOCIETIES' GRANT 



The increase in the grant to horticultural 

 societies in Ontario does not meet the need. 

 While the societies are thankful for small 

 mercies, they expected and require a larger 

 increase than $2,000. This amount is inade- 

 quate. When divided among the societies 

 each one will receive an amount that is in- 

 significant when compared with the great 

 growth in membership and in work that has 

 t'>kpn place and which still continues. 



The horticultural societies are deserving 

 of greater support. They are producing re- 

 sults in their work that are not duplicated 

 by any other similar organization. Their 

 efforts, which are voluntary and not for 

 commercial purposes, mean more than the 

 government apparently apprec'ates. Each 

 society in the province should impress these 

 facts upon its local member of the legis- 

 lature so that they will be prepared to grant 

 an increase next year that will be worthy of 

 the cause. 



EXPERT GARDENER NEEDED 



In the department of agriculture at To- 

 ronto the'-e should be an expert on landscape 

 gardening. This suggestion was made on 

 various occasions by the late Mr. J. S. 

 Pearce, then superintendent of parks for 

 London, Ont., and was brought to the at- 

 tention of the government through these 

 columns about two years ago. It was dis- 

 cussed at the time also by the Canadian 

 Horticultural Association. There is a gen- 

 eral feeling among florists, private gardeners 

 and home-makers that such an appointment 

 should be made. 



A Provincial Landscape Architect could 

 be of great benefit to the province. His 

 duties could include the planning and plants 

 ing of the grounds surrounding public build- 

 ings and in public parks. His advice woiild 

 be sought by municipalities and by individ- 



uals and would result in a great change for 

 the better in the appearance of our towns 

 and cities. The announcement of the ap- 

 pointment of a Provincial Landscape Archi- 

 tect would be received with pleasure by all 

 persons that are interested in the improve- 

 ment of Ontario homes and public places. 



ADVERTISING VEGETABLES 



In the growing of fruits and vegetables, 

 business methods are as necessary as in any 

 other line of commercial effort. One of the 

 first considerations is to let people know 

 what you have to sell. To do this best and 

 quickest, advertising should be done in the 

 local press. To some growers, the idea of 

 paying for space in a newspaper is some- 

 thing to be shunned. Why should it be? 

 There is no reason why market gardeners 

 should not announce in the papers daily 

 what they will have on their delivery wag- 

 gons the following day. Try it and see. Do 

 not start to advertise unless you intend to 

 follow it up. 



When writing the advertisement, be orig- 

 inal. The statement that ".John Jones 

 Grows the Best Vegetables in this Locality," 

 will not bring marked results. Be season- 

 able. Tell about one thing at a time. Al- 

 ways use the same position in the paper, 

 even if it costs a little more money. Back 

 your statements with a superior product and 

 vou will soon become convinced that it pays 

 to advertise. 



THE FARM ORCHARD 



In spite of the fact that fruit growing is 

 one of our most profitable industries, most 

 farm orchards are neglected and a disgrace 

 to the country. There are more uncared for 

 and unprofitable orchards in Canada than 

 profitable ones. It is the one department 

 of most farms that receives no thought and 

 no attention. If this class of farmer real- 

 ized what the orchard can do for him and 

 had his best interests in mind, this condi- 

 tion of affairs would not be. No part of 

 the farm can be made to yield a greater re- 

 turn per acre. Every dollar expended upon 

 the orchard, in money, time and labor, will 

 return to the owner two dollars and, in 

 many cases, much more. In the orchard, 

 even old ones, there is an opportunity for 

 gain that few farmers recognize. 



To renovate an old orchard all the op- 

 erations in up-to-date fruit growing should 

 be practised. There is no half-way mark 

 in orchard management. The older and 

 more neglected the orchard is, the more 

 necessary it is to undertake its rejuvena- 

 tion in a whole-hearted manner. 



If it is on poorly drained land, it should 

 be tile-drained ; main drains alone run 

 through the depressions would improve mat- 

 ters. Assistance in money and in planning 

 the drainage scheme may be had in Ontario 

 from the government. It is not always 

 practicable to drain old orchards, however, 

 as the roots interfere with the work. Land 

 for new orchards should be thoroughly 

 drained before planting, either naturally or 

 mechanically. 



Most orchards are sod-boiind. Plow them 

 early this spring and cultivate every two 

 weeks or so until mid-summer. Then sow a 

 cover crop of clover. The results in vigor 

 and healthfulness will be surprising. 



Have the trees been pruned properly and 

 regularly? In most cases the answer is 

 "no." Start to get them into proper shape 

 right away. If long neglected, do not be 

 too severe the first time. Take out about 

 one-third of the large limbs that overcrowd 

 and thin out the smaller ones all around 

 the outside of the tree. Next year and the 

 one following complete the removal of un- 



