July, 1910 



THE CANADIAN HORTICULTURIST 



169 



to the Pacific. Under his direction it should 

 be possible to carrj' on experiments on all 

 the farms, which while having in view the 

 greatest possible promotion of local inter- 

 ests, will also aim to be of practical value 

 throughout the Dominion. Under Mr. Ma- 

 coun's direction we may expect to see a 

 great increase in the value of the horticul- 

 tural work conducted on the Dominion ex- 

 perimental farms. 



It is four years since the first Dominion 

 Fruit Conference was held in Ottawa. At 

 that time it was generally understood that 

 another conference would be held within the 

 upxt two or three years. In fact, Hon. Syd- 

 ney Fisher announced that such would be 

 the case. There is need that another such 

 conference should be held. The fruit grow- 

 ers of the Dominion of Canada have boon 

 expecting Hon. Mr. Fisher to call such a 

 conference. Arrangements for it should be 

 commenced without further delay. 



PUBLISHERS' DESK 



The illustration on our front cover shows 

 the garden of Mr. A. E. Guay, Ville-Marie, 

 Que., on the north side of the Quebec water 

 shed . 



Are you watching the steady manner in 

 which the circulation of The Canadi.an Hor- 

 Tict'LTURiBT is invreasing ? Where it was 

 less than 9,000 at the beginning of the year, 

 by March it had passed the 9,000 mark, by 

 May it exceeded 9,500, and now it is within 

 less than 300 of 10,000. We expect to pass 

 the 10,000 mark within the next two months. 



Won't you help us to do so.** Tell your 

 friends who are interested in horticulture 

 about The Can.-kdian Horticulturist. Show 

 them that it is the only paper in Canada 

 which will keep them posted in regard to 

 matters pertaining to all branches of horti- 

 culture. They will be glad to see a copy of 

 the paper. 



In spite of the fact that we thought that 

 we had made ample provision for the usual 

 steady monthly increase in the circulation 

 of The Canadian Horticulturist, the de- 

 mand for copies of the April issue was such 

 that our supply of copies of that issue is 

 now sadly depleted. In fact even the cop- 

 ies that we had reserved for birtding pur- 

 poses have been encroached upon. If. 

 therefore, you can spare us your copy of 

 the April issue, we will appreciate it very 

 much if you will be kind enough to do so, 

 and in return we will extend your subscrip- 

 tion accordingly. 



Last month we received word of the death 

 of one of our old friends, Mr. S. P. Morse 

 of Lowville, Ontario, whtjse photograph was 

 published in the April issue of The Canadian 

 Horticulturist. Mr. Morse had been a 

 reader of The Canadian Horticulturist 

 from its birth, some 33 years ago. . Although 

 in his 91st year, his interest in horticulture 

 was keen until the very close of his long ca- 

 reer. As late as the 10th of May Mr. Alorse 

 manifested his interest in The Canadian 

 Horticulturist by sending us a new sub- 

 scription. During the past five years Mr. 

 Morse had sent us over 60 new subscrip- 

 tions. In forwarding these subscriptions 

 Mr. Morse made it clear that his ()bj"ct was 

 to arouse a greater interest in others in 

 horticultural matters. Canada can ill spare 

 such horicultural enthusiasts. Their loss 

 is always felt. 



Advertise Persistently 



"We have been very much pleased with 

 "the results of our advertisements in The 

 "Canadian Horticulturist. We consider 

 "it by far the most valuable advertising 

 "medium which we use." — The Canadian 

 Nursery Co., Ltd., Montreal, Que. 

 The foregoing extract from a letter re- 

 ceived from one of our advertisers is a sam- 

 ple of what other advertisers tell us. It did 

 not merely "happen." Also it came un- 

 solicited. In this case, this voluntary testi- 

 monial of the value of The Canadian Hor- 

 ticulturist as an advertising medium was 

 not written until after the paper had been 

 given a thorough trial. The Canadian Nurs- 

 ery Company have had a quarter page ad- 

 vertisement in every issue of The Canadian 

 Horticulturist for the past eight months, 

 and so can speak from experience. It is 

 regular, persistent advertising such as this 

 firm is doing which pays the best. It is 

 impossible to judge of the true merits of a 

 publication as an advertising medium when 

 only an occasional advertisement is run. 

 Such advertising often brings big returns. 

 At other times under almost precisely the 

 same conditions, the returns are disap- 

 pointing. This is true of all publications 

 and of all advertisements of this nature. 

 When, however, an advertiser keeps his 

 name con.stantly before the readers of a pub- 

 lication, they soon begin to feel acquainted 

 with him. fie stamps his name and the na- 

 ture of his goods upon their minds. Finally 

 they think of him whenever silch goods are 

 mentioned or thought about. They know 

 that he is in the business to stay, and, be- 

 ing thinking men and women, they invari- 

 ably give him the preference over the spas- 

 modic advertiser, whom thev are apt to feel 

 that they know but little ab nit. Therefore, 

 advertise regularly and persistently. 



■ 



Visitors Welcome 



Call at our Nurseries while 

 plants are in bloom and make 

 selection for fall planting. 



Magnificent display of 



Paconics 



200 Varieties of Hardy Perennials, 

 100 Varieties of Flowering Shrubs. 



SOMETHING ALWAYS IN FLOWER 



Canadian Nursery Co. 



I.IMITKD 



10 PHILLIPS PLACE 



MONTREAL 



Nurseries at Pointe Claire, P. Q, 



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