IQ2 



THE CANADIAN HORTICULTURIST 



August, 1910 



The Canadian Horticulturist 



PublUhad by The Horticultural 

 Publifthinc Compaajr, Limited 



PHrrKKBORO, ONTARIO 



Th« Only Horticultural Magazine 



in the Dominion 



Official Organ ok thk Ontario, Qukbkc, New 



Brunswick and Prince Edward Island 



Fruit Growers' Associations 



H. Bronson Cowan, Managing Director 



1. The Canadian Horticulturist Is published on 

 the 25th day of the month preceding date of 

 issue. 



2. Subscription price in Canada and Great Bri- 

 tain, 60 cents a year; two years, $1.00. For United 

 States and local subscriptions in Peterboro, (not 

 called for at the Post 0£9ce) 25 cents extra a 

 year, including postage. 



3. Remittances should be made by Post Ofilce 

 or Express Money Order, or Registered Letter. 

 Postage Stamps accepted for amounts less than 

 $1.00. 



4. Change of Address.— When a change of ad- 

 dress is ordered, both the old and the new ad- 

 dresses must be given. 



5. Advertising Bates quoted on application. 

 Copy received up to the 18th. Address all ad- 

 vertising correspondence and copy to our Ad- 

 vertising Manager, Peterboro, Ont. 



6. Articles and Illustrations for publication 

 will be thankfully received by the editor. 



CIRCULATION STATEMENT. 



The following is a sworn statement of the net 

 paid circulation of The Canadian Horticulturist 

 for the year ending with December, 1909. The fig- 

 ures given are exclusive of samples and spoiled 

 copies, and of papers sent to advertisers. Most 

 mouths, including the sample copies, from 11,000 

 to 12,000 copies of The Canadian Horticulturist 

 are mailed to people known to be interested in 

 the growing of fruits, flowers or vegetables. 



January, 1910 8,925 



February, 1910 8,i)67 



March, 1910 9,178 



April, 1910 9,410 



May, 1910 9,505 



June, 1910 9.72S 



July, 1910 9,300 



January, 1909 9,45fi , 



February, 1909 9,310 ' 



March, 1909 «,4a5 



April, 1909 9,482 



May, 1909 9,172 



June, 1909 8,891 



July, 1909 8,447 



August, 1909 8.570 



September, 1909 8,605 



October, 1909 8.675 



November, 1909 8.750 



December, 1909 8.875 



Total for the year .107,638 



Averute each iuue in 1907, 6.627 



1908, 8,695 



1909, 8.970 



Sworn detailed statements will be mailed upon 

 application. 



OUR PROTECTIVE POLICY. 



We want the readers of The Canadian Horti- 

 culturist to feel that they can dt-al with ou!" 

 advertisers with our assurance of iho advertis- 

 ers* reliability. We try to admit 10 our columns 

 only the most reliable advertisers. Should any 

 subscriber, therefore, have good cause to be 

 dissatisfied with the treatment he receives from 

 any of our advertisers, we will look into the 

 matter and investig.ate the circumstances fully. 

 Should we find riiason, even in the slightest 

 degree, we will discontinue immediately the pub- 

 lication of their advertisements in The Horti- 

 culturist. Should the circumstances warrant, 

 we will expose them through the columns of 

 the paper. Thus we will not only protect our 

 readers, but our reputable advertisers as well. 

 All that is necessary to entitle you to the bene- 

 fit of this Protective Policy is that you include 

 in all your letters to advertisers the worils, 

 "I saw your ad. in The Canadian Horticultur- 

 ist." Complaints should be made to us as soon 

 as possible after reason for dissatisfaction has 

 been found. 



Communications should be addressed: 



THE CANADIAN HOETTOULTUEIST. 



PETERBORO, ONTARIO. 



EDITORIAL 



AN EXAMPLE FOR THE EAST 



Fruit growers in Ontario and tho past 

 shonld draw an object lesson from the man- 

 ner in which the fruit growers of British 

 Columbia are proceeding with the arrange- 

 ments for what they call the first Canadian 

 National Apple Show. AVhile, for reasons 

 ulreadv pointed out in these columns, the 

 show is likely to bo more provincial than 

 national in character, it is being planned 

 on a scale that reflects great credit on that 

 province. The nrizes will aggregate abotit 

 ten times as much as those offered at the 

 Ontario Horticultural Exhibition. If the 

 .show is as successful as its promoters expect 

 that it will be, and as we would all like 

 to see it, it will make similar shows that 

 have been held in the east look small in 

 comparison. 



There is an enthnsia.sm, aggressiveness and 

 confidence in the fiittire of their industry 

 possessed by the growers cf British Columbia 

 that is not so manifest here in the east. 

 We need more of it. The possibilities for 

 development of the fruit industry in por- 

 tions of eastern Canada are practically un- 

 limited. As yet, however, they are appre- 

 ciated by only a small proportion of our 

 growers. If leaders would ccme to the front 

 with plans to boom the fruit interests of 

 Ontario and the Maritime provinces on a 

 largo "("nlo thov wonkl «ooti gather an in- 

 fluential and enthusiastic following. There 

 is an opportunity for good work in this di- 

 rection. In the meantime we may well 

 watch with pride and wish success to our 

 brother growers in British Columbia in their 

 efforts to make their first National Apple 

 Show a success. If any of our eastern grow- 

 ers can assist by arranging to make exhibits 

 it is to be hoped that they will not let the 

 opportunity pass. In the same way steps 

 should be taken to have as much of the 

 western fruit as possible shown at the On- 

 tario Horticultural Exhibition which will 

 follow within about a week after the show 

 in Vancouver. 



THE WEAKNESS OF THE ACT 



The inherent weakness of the provincial 

 act dealing with the control of the San 

 Jose Scale in Ontario lies in the fact that 

 it leaves too much to be performed by the 

 local municipalities. There are some muni- 

 cipalities, in which the fruit interests are 

 important and where the growers are suffi- 

 ciently wide awake tc see that the act is 

 enforced. There are others, however, where 

 this is not the case and 'vhpre in oonse- 

 nuence it is next to impossible to induce the 

 township councils to incur any expense to 

 combat the scale. Then, also, the provincial 

 inspector has not the authority he should 

 have over the local inspectors and thus 

 unity of effort is often conspicuous by its 

 absence. 



As long as the provincial government left 

 the enforcement of the sanitary laws re- 

 lating to cheese factories and creameries in 

 the hands of the members of the local boards 

 of health the regulations proved but little 

 more than a faroe. Conditions finally be- 

 came sc bad that the government enacted 

 new legislat'on and placed its enforcement 

 in the hands of provincial officials. The 

 improvement that has followed has been 

 wonderful. The enforcement of the criminal 

 laws has been improved in the same manner 

 by t.Tking it largely out of the hands of 

 county officials and investing it in one of 



the departments of the provincial govern- 

 ment. 



Not until the Ontario government gets 

 over its timidity and assumes the full re- 

 sponsibility for the enforcement of the San 

 Jose Scale Act will the act be generally en- 

 forced. The importance of the fruiit in- 

 terests of the province requires that this 

 should be done. 



REGULATE THE BILL BOARDS 



Our Canadian towns and cities still freely 

 permit what should be attractive portions 

 of their streets and parks to be disfigured 

 by all forms and descriptions of unsightly 

 bill boards. What should be handsome, 

 scenic effects are often practically ruined 

 by visions of ballet dancers, patent medi- 

 cine bottles, household utensils and other 

 similar obtrusions as pre.sented in flaring 

 colors on adjoining billboards. The worst 

 feature of this class of advertising lies in 

 the fact that the business enterprise of its 

 ■'uppiirteis impels them to select the most 

 prominent positions possible for their an- 

 nouncements. The finer the view they part- 

 ly obstruct the greater is the probable value 

 of the advertisement. 



As a result r,{ the agitation that has been 

 conducted against this nuisance the pro- 

 moters of bill board advertisements are 

 .striving to effect improvements. In this con- 

 nectio!! they are endeavoring to prevent the 

 post.ng of advertisements of an undesirable 

 character. Mtich, however, still remains to 

 he done. 



Whi'e it may not l« advisable to do away 

 with this form of advertising entirely, towns 

 and o'cies should have the power to regu- 

 late the size and location of all billboards 

 and the ni.ttire of the advertisements thev 

 carry. Bill boards should be restricted in 

 size and their location should be approved 

 by the authorities. In this respect our cities 

 niight well follow the example that has been 

 set by European cities and derive a r<>- 

 venue through establishing municipal bill 

 boards and charging for their use. 



In Hamburg a company entered into a 

 thirty yoRr contract with the Hamhurpr city 

 government for the sole right of erecting 

 pillars for advertising purposes. In 1901, 

 upon the expiration of the contract which 

 called for .52 pillars, afterward increased to 

 100. it was renewed for another thirty years, 

 with the provision that in 1911 the right he 

 reserved by the citv of Hamburg of demand- 

 ing upon one year's notice the removal of 

 the existing pillars. The location, size and 

 nature of the bill hoards pre specified iu 

 the contract with the government. They 

 have to be constructed in such a manner 

 that the interior may be used by the citv 

 as receptacles for gravel sand, tools, foun- 

 tains nnfl wnste paper. As a remuneration 

 for i^'e license and use of these pillars the 

 company is reouired to turn over to the 

 Treasury of Hamburg twenty per cent, cf its 

 annual gross profit. 



The appearance of many of our towns 

 and cities oo"ld be vastly improved were 

 this n''estion dealt with hv them as it should 

 ho. The Ont.Trio Hortioultnral Association 

 should a range for a thorough discussion of 

 tbis ciibject at its next convention. A re- 

 nort should be presented showing what other 

 countries have done in the rectilation of bill 

 boards and thus public sentiment could be 

 created and guided in Canada. 



Splendid work is being done this year in 

 Ontario by the various horticultural soci- 

 eties as well as bv the Ontario Fruit Grow- 

 ers' -Association in the matter of arousing 

 a greater interest in the growing of fruit 

 and flowers. One evidence of this is shown 

 by the success that is attending the efforts 



