March, 191 2 



THE CANADIAN HORTICULTURIST 



71 



ciation, and similar bodies elsewhere, might 

 well consider the adoption of means to en- 

 sure the example that has thus been get 

 being followed in other municipalities. 



give liberal financial assistance to the ex- 

 hibition, and thereby assist in making it an 

 even greater success than the great apple 

 show held a little over a year ago in British 

 Columbia. 



The proposal to hold a National apple 

 show in the city of Montreal, under the 

 auspices of the Pomological and Fruit- 

 growing Society of the Province of Quebec, 

 has much to commend it. Montreal is con- 

 venient to Ontario, the iirovi'ice of Quebec 

 and to the Maritime Provinces, and its se- 

 lection should prove acceptable to the fruit 

 growers of the west. In spite of the splen- 

 did advantages the pruvinco of Quebec pos- 

 sesses for the growing of certain high class 

 varieties of fruit, less is being done by 

 that province to encourage fruit growing 

 than by any other fruit growing province 

 in the Dominion. The holding of a Nation- 

 al apple show in Montreal would have the 

 effect of setting new standards for the 

 fruit growers of that province and of call- 

 ing attention to its possibilities for fruit 

 production. The city of Montreal ehould 



A Magazine Without Ads. 



Publishers of magazines, such as 

 The Canadian Horticulturist, are 

 sometimes asked, "Why do you not 

 cut out all your advertising and give 

 us a magazine containing nothing but 

 reading?" There are two reasons why 

 in general publications this is not 

 done or even attempted. 



One reason is that publishers could 

 not discontinue publishing advertise- 

 ments without having to increase the 

 subscription price of their periodicals 

 enormously. Most people little real- 

 ize the amount of expense involved 

 in publishing a single number of a 

 paper such as The Canadian Horti- 

 culturist. In the majority of publica- 

 tions of this character the amount of 

 money received for each subscription 

 does not begin to pay even the cost 

 of the white paper and the printing 

 of the paper. The balance of this has 

 to be made up out of the advertising 

 receipts. And the printing is, ot 



course, only one of the many items of 

 expense in connection with publish- 

 ing a magazine. All these other items 

 have also to be paid out of the 

 money received for advertisements. 

 Were there no advertisements in The 

 Canadian Horticulturist the subscrip- 

 tion price would have to be raised to 

 about three times what it is now. 

 Lots of publications would have to in- 

 crease their subscription price five or 

 six times. 



Readers of The Canadian Horticul- 

 turist know they can depend on the 

 advertisements appearing in its col- 

 umns. They know we do not accept 

 or print unreliable, questionable or 

 objectionable advertisements. They 

 know they can depend on getting a 

 fair deal from an advertiser in The 

 Canadian Horticulturist. That ex- 

 plains why our advertisers have found 

 that The Canadian Horticulturist can 

 help them to increase their business, 

 and why the best firms in their re- 

 spective lines are represented regu- 

 larly in its advertising columns. 



We do not admit advertuers to our 

 column e-xcept such as we believe are 

 thoroughly reliable. 



The proven ability of the fruit growers of 

 the west to advertise their great resources 

 probably led some who attended the recent 

 conference of fruit growers in Ottawa to ex- 

 pect much in this direction from the dele- 

 gates from the west. It came somewhat in 

 the nature of a surprise, therefore, to Jind 

 that the little delegation from Nova Scotia 

 made more noise about the wonderful apple 

 crop their province produced this year and 

 concerning what it is going to produce in 

 the course of the next few years, than 

 practically all the other delegates put to- 

 gether. They made it clear that Nova 

 Scotia will have to be reckoned with from 

 now on. The Ontario delegates did not 

 say much, but we venture to assert that 

 not much escaped them, and that they will 

 undertake to see that Ontario's develop- 

 ment in the growing and marketing of 

 fruit during the next few years will be 

 something that the other provinces will have 

 to sit up and take notice of. 



PUBLISHER'S DESK 



The February issue of The C.^nadi.-vn 

 HoKTicuLTURisT established four new re- 

 cords. It was the largest issue we have 

 ever printed. It was the first issue, the 

 cover of which was printed in four colors. 

 It was mailed to the largest number of paid 

 subscribers in the history of the paper. 

 The value of the advertisements carried ex- 

 ceeded those in any previous issue. This, 

 if the expression may be permitted, we feel 

 was going some. And yet the issue was 

 but a reflection of the wonderful extension 

 that is taking place in the fruit and gene- 

 ral horticultural interests of Canada. 



This issue of The Canadian HorticuI/Ttjr- 

 IST is being mailed to almost three thous- 

 and more subscribers than The Canadian 

 Horticulturist had just a year ago at this 

 time. The circulation of The Canadian 

 Horticulturist is now almost 11,500. This 

 accounts for the fact that we are printing 

 larger and better issues of The Canadian 

 Horticulturist than ever before. This is 

 in accord with what we have frequently 

 told our readers, that as the circulation and 

 advertising patronage increased we would 

 bo able to make many improvements for 

 the benefit of our readers. Our readers 

 will make still further improvements pos- 

 sible by speaking favorably of The Cana- 

 dian Horticulturist to their friends and 

 by patronising our advertisers, at the same 

 time telling them whore they saw their ad- 

 vertisements. 



The April issue of The Canadian Horti- 

 culturist will be our gardening and spring 

 planting number. We expect once more to 

 print the cover in colors and to fill the issue 

 from cover to cover with timely interesting 

 articles, dealing largely with the garden. 

 The first pronounced symptoms of the gar- 

 dening fever jj«nei"ally make themselves 

 noticeable in <x)nnection with the average 

 amateur gardener during the month of 

 April each year. Anticipating a recrudes- 

 cence of this ailment, we are planning a 

 prescription for the patients which will take 



the form of articles in which .they are sure 

 to be interested. These include one entitled 

 "The cultivation of the garden," by Mr. J. 

 McPherson Ross, of Toronto; another on 

 garden work in the spring, by Miss M. 

 E. Blacklock, of Toronto, whose interesting 

 description of Mr. Child's garden appears 

 in this issue, an article entitled, "Seed 

 sowing and transplanting," by Mr. WiUiam 

 Hunt; "Garden Notes," by Mr. E. I. Mep- 

 sted, of Ottawa ; a special article, entitled 

 "Fertilizers for flowers," by Mr. F. T. 

 Shutt, of the Experimental Farm, Ottawa, 

 and others too numerous 1x> mention in de- 

 tail. These articles will be profusely illus- 

 trated. In the vegetable department will 

 appear an article entitled "Planning and 

 preparing the vegetable garden," by Mr. 

 W. J. Kerr, of Ottawa. In spite of these 

 special feature in the floral section the' fruit 

 pages will not be overlooked. In them will 

 appear an article by Mr. W. T. Macoun, 

 Dominion Horticulturist, entitled "Grow- 

 ing small fruits in the orchard," and one 

 entitled "April work in the orchard," by 

 Mr. Grant S. Peart, of Burlington. We 

 anticipate that our April num'ber will be 

 one of the best issues of the year. 



SOCIETY NOTES 



, We invite the o£BoerB of Horti- 

 cultural Soolelies to send in short, 

 pitby reports of work that would in- 

 terest members of other Hortionlto- 

 ral Societies. 



Orangeville 



The recently organized Horticultural 

 Society at Orangeville is starting out on 

 right lines. Besides the distribution of pre- 

 miums to its members, it is the intention 

 to hold regular meetings throughout the 

 year, at which questions placed in the ques- 

 tion box will be discussed and answered if 

 I>ossibl6. Matters dealing with home and 

 public improvement will also be discussed. 

 Among the various suggestions presented by 

 the directorate for consideration have been 

 the following : 



Encouraging the planting ol monj ever- 

 greens on home grounds and in unsightly 

 places about the town. 



Cooperating with the municipal council 

 in adopting a uniform system of graded 

 boulevards, in the cutting of grass, in tne 

 selection and care of trees, in street plants- 

 ing and the destruction of various weeds. 



Advocating the improvement of Mill St., 

 the main approach from the C.P.R. station 

 to Broadway, by the removal of fences, the 

 proper grading of lawns and boulevards to 

 the sidewalk line, and by the planting of 

 deciduous trees where needed. 



Cooperating with the C.P.R. in beautify- 

 ing the approach to the station and corners 

 by planting of trees and shrubs. 



At a recent meeting, Prof. H. L. Hutt, of 

 Guelph, gave an illustrated lecture on 

 "Home and Town Improvement." 



Port Dover 



Our society is progressing. We hold a 

 flower and fruit exhibition every year, and 

 give flower seeds to school children. The 

 children take great pride in cultivating and 

 exhibiting their flowers. Our expenditure 

 last year was $328.83, and we hope to ex- 

 ceed that amount thia year. — Jas. Syming- 

 ton, Secretary. 



