Apcil, 1912 



THE CANADIAN HORTICULTURIST 



99 



in every community, their services are 

 generally available when opportunity calls. 



The owners of town and city gardens that 

 are limited in extent often regret that lack 

 of space prevents them from growing as 

 many fruit trees as they would like. Such 

 people might well try grafting other varie- 

 ties to those they have in order that 

 they may, as suggested elsewhere in this is- 

 sue iy Mr. J. MacPherson Ross, of Toronto, 

 obtain two and three varieties of fruit from 

 one tree. The work of grafting is interest- 

 ing, and when done with care returns most 

 satisfactory results. 



The suggestion made in this column last 

 November that the Ontario Horticultural 

 Association should offer prizes annually for 

 the best essays on some subject relating to 



Honest Advertisers 



One by one leading papers and mag- 

 azines everywhere are adopting the 

 policy of excluding all patent medi- 

 cine, fake or objectionable advertis- 

 ing, and are opening their columns 

 only to those advertisers whom they 

 feel they can thoroughly recommend. 

 Just recently a leading United States 

 publication decided to take this step, 

 even though it meant a loss in direct 

 revenue from advertisers who last 

 year paid them $40,000 for space in 

 their publication. 



Publishers are realizing that if they 

 are to be fair to their readers and re- 

 putable advertisers, they have no 

 more right to print lies or objection- 

 able statements in their advertising 

 columns than in their reading col- 

 umns. 



This policy of clean advertising has 

 always been a part of The Canadian 

 Horticulturist. We publish no adver- 

 tisements we have reason to feel we 

 cannot thoroughly endorse. If we are 

 in doubt about an advertisement, it is 

 left out. Only a short time ago we 

 were offered a good sized advertising 

 contract for a firm, which we believed 

 would do all it promised to do, but 

 as the copy did not "look" just right, 

 it was refused. 



It costs money to carry out this pol- 

 icy, but it wins the confidence of our 

 readers, who know they are patroniz- 

 ing reliable firms when they buy from 

 those who advertise in The Canadian 

 Horticulturist. They know that the 

 appearance of an advertisement in 

 The Canadian Horticulturist is equiv- 

 alent to a personal letter of endorse- 

 ment of the advertiser from the pub- 

 lisher. 



As proof that this policy pays, and 

 that advertisers are finding it profit- 

 able to use spaca in The Canadian 

 Horticulturist, we have only to call 

 attention to the increasing volume of 

 advertising carried, which for both 

 February and March exceeded any 

 previous issue. 



Readers of The Canadian Horticul- 

 turist can show their further apprecia- 

 tion of the stand we take for clean, 

 truthful advertising by patronizing 

 advertisers who use the columns of 

 the Canadian Horticulturist, and by 

 telling them where they saw the ad- 

 vertisement. 



PTe do not admit to our columns ad- 

 vertisers except such as we believe 

 are thorouqhly reliahle. 



the growing of flowers, the prize winning 

 essays to he published in the annual re- 

 port of the Association, was acted upon fa- 

 vorably by the members of the association 

 at their annual convention in Toronto last 

 November. Details of the competition have 

 not yet been arranged. GfBoers and mem- 

 bers of horticultural societies will do well, 

 however, to keep this matter in mind. Final 

 arrangements for the competition should be 

 completed at as early a date as possible to 

 enable competitors to write on the subject 

 during the spring months and thus insure 

 the publication of their essays at a season 

 n-hnn tho cultural directions they will con- 

 tain wiJ be of the greatest benefit. 



PUBLISHER'S DESK 



The front cover of this number of The 

 C.\N.\DrAN Horticulturist shows a view in 

 the garden of one of our Peterboro sub- 

 scribers, Mr. G. Wa'ter Green. This is one 

 of a number of fine private properties in 

 the city which do much to make "The Elec- 

 tric City" during the summer months one 

 of the most attractive cities in Ontario. 



This is our first real garden and spring 

 planting number. We hope that it will 

 prove interesting and helpful to our read- 

 ers. Have you noticed the high standing of 

 our various contributors. Almost without 

 exception they are people who are well 

 known to the public as authorities on the 

 subjects on which they have written. We 

 feel that the readers of The Canadi-an 

 Horticulturist are entitled to the best 

 class of reading that we can furnish them, 

 and therefore use the utmost possible dis- 

 crimination in the selection of the articles 

 that find admission to our columns. Ama- 

 teurs, however, should never he afraid to 

 let us hear from them. A number of the 

 best articles that have appeared in The 

 Canadian Horticulturist this year have 

 been contributed by amateurs unknown to 

 the great majority of our readers. Often 

 it is the experience of men and women who 

 have done things successfully in a small way 

 that proves the most helpful to others 

 similarly situated. If you have a good idea 

 never hesitate to pass it on to The Cana- 

 dian Horticulturist. 



to publish another interesting description 

 of a Canadian garden as well as several 

 short articles thrft will be practical and 

 helpfiil. A feature of the vegetable de- 

 partment will be an article by Prof. Za- 

 vitz, of Guelph, which will give the re- 

 sults of experiments in potato growing. 

 These articles will be illustrated. This will 

 ensure the issue presenting a pleasing ap- 

 pearance throughout. 



Our plans for the May issue of The Can- 

 adian Horticulturist provide for a num- 

 bpr that will be filled with interesting, 

 helpful information. A feature of the 

 number will be a profusely illustrated art- 

 icle, dealing with pruning as it can be 

 performed during the soring. This article 

 will be by Prof. E. M." Straight, of Mac- 

 donald College, Quebec. We will have an- 

 other article by Mr. Gordon Bunting, of 

 tho Central Experimental Farm, entitled, 

 "What Cultivation Shall I Give the Or- 

 chard." Mr. Bunting's article in this 

 month's issue was furnished at short no- 

 tice when it was found that Mr. W. T. 

 Macoun would be unable to handle the 

 subject that Mr. Bunting has treated so 

 capably. Features of the floral pages will 

 ho a planting table for the months of May 

 and June that is being prepared especial- 

 ly for the readers of The Canadian Hor- 

 ticulturist by Mr. Wm. Hunt, of Guelph. 



Mr. P. E. Buck, who is in cbarge of tho 

 floral division of the Exnerimontal Farm, 

 Ottawa, and whose articles iiro becoming 

 well known to our readers, will contribute 

 a special article on perennials. We expect 



Once again The Canadian Hoktioultur- 

 IST has been breaking records. The March 

 number was the largest March issue we 

 have ever published. It was the same size 

 as the Special Spraying Number for Feb- 

 ruary, which was the first issue of that 

 size ever issued. The amount and value 

 of the advertising carried far exceeded any 

 previous issue for March, and was only 

 slightly behind the February issue which 

 holds the record so far. This is only an- 

 other indication that readers of The Can- 

 adian Horticulturist have confidence in 

 its advertisers and are patronizing them 

 liberally as our advertisers are finding it 

 profitable to use The Canadian Horticul- 

 turist to let our readers know about their 

 goods. 



The Public Library of Toronto is desir- 

 ous of securing volumes of The Canadian 

 Horticulturist for 1906, 1907 and 1908 to 

 complete their files. Have any of our read- 

 ers complete files of the paper for one or 

 more of these years that they are willing 

 to part with? If so will they kindly com- 

 municate with us or direct with the Pub- 

 He Library, Toronto, which will be glad to 

 purchase either a complete file of copies 

 for these years, or the bound volumes 

 should they be available. 



SOCIETY NOTES 



We Invite the offloere of Hortl- 

 cnltnral Booletie* to send In ihort, 

 pithy reportB of work that would In. 

 terest membere of other Hortloultu. 

 ral Soeletiea. 



PORT HOPE 

 The Port Hope Society has appointed a 

 lookout committee to take any steps in the 

 interest of the society looking toward the 

 improvement of the town that may he 

 deemed advisable. The society had a mem- 

 bership last year of 139. Its receipts were 

 $265.07 and its expenditures, $232.05. 



PERTH 



At the January meeting of the Perth Hor- 

 ticultural Society attention was given to 

 the gooseberry and currant. Thos. Cole, 

 an old country gardener, and a member of 

 the societv, had present bushes in the 

 rough and gave the members a practical 

 lesson on pruning. In addition to pruning 

 he answered a score of quo.«tions aaaressed 

 in regard to the best methods of cultivation 

 of these small fruits 



At the Februarv meeting, Rev. A. H. 

 Scott presentp<l to the society detailed in- 

 formation unon the work done at the Rit- 

 tenhouse Public Gardens and the Broadview 

 Bovs' Farm. Both the January and Febru- 

 ary meetings were held when the thermo- 

 meter was .'striving to make a record for 

 cold, and yet both engagements had spring 

 in view, iind both occasions were a prepara- 

 tion for the growing time that is approach- 

 ing. 



