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THE CANADIAN HORTICULTURIST 



May, 1912 



The Canadian Horticulturist i^^^^ 



Published by The Horticultural 

 Publithinc Company, Limited 



PKTKRBORO, ONTARIO 



The Onlv Hoiticultural Magazine 

 in the Dominion 



Official Groan of the Ontario. Qukbkc, New 



Brunswick and Prince Edward Ibland 



Fruit Growers' Asbociationb 



B. Bbonbon Cowan, Managring Director 



1. The Canadian Horticulturiflt is nubllshed on 

 the 25th day of the month preceding date of 

 issue. 



2. Subscription price in Canada and Great 

 Britain, 60 cents a year; two years, $1.00. For 

 United States and local eubacriptions in Pet«r- 

 boro (not called for at the Post Office), 25 cents 

 extra a year, including postage. 



3. Remittances should be made by Post OfRoe 

 or Express Money Order, or Registered Letter. 

 Postage Stamps siccepted for amounts less than 

 $1.00. 



4. The Law is that subscribers to newspapers 

 are held responsible until all arrearages are 

 paid and their paper ordered to be discontinued. 



5. Change of Address— When a change of ad- 

 dress is ordered, both the old and the new ad- 

 dressee must be given. 



6. Advertising rates One Dollar an Inch. 

 Copy received up to the 18th. Address all ad- 

 vertising correspondence and copy to our Ad- 

 vertising Manager, Peterboro, Ont. 



7. Articles and Illustrations for pablication 

 will be thankfully received by the Editor. 



CIRCULATION STATEMENT 

 The following is a sworn statement of the net 

 paid circulation of The Canadian Horticulturist 

 for the year endins with December, 1911. The 

 figures given are exclusive of samples and spoiled 

 copies. Most months, including the sample cop- 

 ies, from 11,000 to 12,000 copies of The Canadian 

 Horticulturist are mailed to people known to 

 be interested in the growing of fruits, flowers 

 or vegetables. 



January, 1911 8,082 



February, 1911 8,260 



March, 1911 8,523 



April, 1911 : 9,469 



May, 1911 9,783 



June, 1911 10,178 



July, 1911 10,062 



August, 1911 10,043 



September. 1911 9,973 



October, 1911 9.991 



November, 1911 9,988 



December. 1911 10,137 



Totol ■• 114.48B 



Average each issue in 1907, 6,627 



" 1908, 8,695 



" " " " 1909, 8,970 



" " " " 1910, 9,067 



" " " " 1911, 9,541 



Sworn detailed statements will be mailed 



upon application. 



OUR PROTECTIVE POLICY 

 We want the readers of The Canadian Horti- 

 culturist to feel that they can deal with our 

 advertisers with our assurance of the advertis- 

 ers' reliability. We try to aximit to our columns 

 only the most reliable advertisers. Should any 

 subscriber, therefore, have good cause to be 

 dissatisfied with the treatment he receives from 

 any of our advertisers, we will look into the 

 matter and investigate the circumstances fully. 

 Should we find reaeon, even in the slightest 

 degree, we will discontinue immediately che pub- 

 lication of their advertisements in The Horti- 

 culturist. Should the circumstances warrant 

 we will expose them through the columns of 

 the paper. Thus we will not only protect our 

 readers, but our reputable advertisers aa well. 

 All that is necessary to entitle you to the bene- 

 fit of this Protective Policy Is that you include 

 in all your letters to advertisers the words, 

 "I saw your ad. in The Canadian Horticulturist." 

 Complaints should be made to us as soon as 

 possible after reason for dissatisfaction has 

 been found. 

 Communications should be addressed 



THE CANADIAN HORTICULTURIST, 



PETESBOEO, ONT. 



g EDITORIAL g 



MARKET COMMISSIONERS 



The marked success which last year at- 

 tended the work of British Columbia's Mar- 

 ket Commissioner in the leading fruit mar- 

 kets of the prairie provinces led the directs 

 ors of the Ontario Fruit Growers' Associa- 

 tion a few months ago to request Hon. 

 James S. Duff, the provincial minister of 

 agriculture, to appoint a similar market 

 commissioner to represent Ontario in the 

 west. Even although only a limited num- 

 ber of fruit growers .ship fruit to the west 

 during the early part of the season, it may 

 be expected that the request of the fruit 

 growers will be granted. While the govern- 

 ment is about it, it should consider the ad- 

 visability of appointing a second commis- 

 sioner to visit and report regularly from the 

 leading fruit markets in the east. 



The great bulk of the tender fruit raised 

 in Ontario is marketed in Ontario or in 

 Montreal. Many hundreds of fruit grow- 

 ers consign fruit to the fruit markets in the 

 large centres and to the smaller cities as 

 well. Often gluts occur on these markets 

 because the growers, not being in touch 

 with one another, shin too largely to a few 

 markets. Much of the fruit, also, goes for- 

 ward poorly packed, and quantities of it 

 are injured in transit. Were the govern- 

 ment to appoint a market commissioner it 

 would be his duty to visit these markets, as 

 often as possible, and interview the local 

 fruit dealers and railway ofiBcials. He would 

 report the results weekly through the press 

 and by special reports to the fruit growers 

 and fruit growers' associations. By com- 

 paring the condition in which Ontario fruit 

 from different districts reached the dealers, 

 as well as fruit from points in the States, 

 many valuable points would be learned by 

 the growers, as the reports of such a com- 

 missioner would be followed carefully. 



The amount of fruit marketed by the 

 fruit growers of British Columbia in the 

 western markets is such a small fraction 

 of the quantity of fruit marketed in the 

 east by ©astern growers the benefits that 

 would follow the work and recommendations 

 of two such commissioners may readily be 

 seen. Any one who read the weekly reports 

 that were published last year by British 

 Columbia's market commissioner will realize 

 the need that exists for action being taken 

 along this line by the Ontario government. 



ADVERTISING APPLES 



Such great developments have taken place 

 during the past few years in the production 

 and marketing of fruit, one may well won- 

 der what the near future has in store for 

 the fruit industry. As yet no systematic 

 endeavor has been made to develop the 

 home markets. Sooner or later this will be 

 undertaken by means of carefully prepared 

 advertising campaigns. The results that 

 should follow such a campaign can hardly be 

 estimated. 



In the United States, where the competi- 

 tion for the best prices on the home markets 

 is becoming more keen each year, some 

 thought is already being given to this sub- 

 ject. In a recent issue of The Spy, the 

 official organ of the International Apple 

 Shippers' Association, there appeared an 

 article entitled "Advertising the Apple," 

 which gives some indication of what ad- 



vertising might do to increase home con- 

 sumption. The author of this article said 

 in part, "So far as properly advertising the 

 "apple is concerned, we growers and deal- 

 "ers are all sound asleep. We've got to 

 "wake up. What, think you, would be the 

 "outcome if positions were reversed and 

 "the great advertising captains who are 

 "now exploiting breakfast 'foods,' rubber 

 "heels and scouring soap, took possession of 

 "our apples and we their spearmints, pow- 

 "ders and pink pills!' I venture to say the 

 "new apple owners would waste no time 

 "in teaching that it's held 'bad form' to 

 "start the day without eating a baked apple, 

 "that the school children should eat more 

 "apples and less glucose, that pork eaten 

 "without apples is dangerous. In fact, we 

 "would then learn a hundred uses for apples 

 "never dreamed of before, and that it is 

 "better to have no money in the bank than 

 "no apples in the pantry. The consumer 

 "would be taught the varieties and their 

 "various good qualities; taught that buying 

 "apples is buying bright cheeks, happy 

 "smiles, sparkling eyes and elastic step. 

 "Who would set a limit to the possibilities 

 "of such a campaign? On the other hand, 

 "what of our soap, soup and sawdust? 

 "Well, you know what would happen if we 

 "used no more sense in exploiting their 

 "uses than we do our apples, and, mind 

 "you, apples don't require half the boost 

 "that some things do, which I might men- 

 "tion, that are making millions for their 

 "owners." 



The author of the foregoing is right. The 

 first step in the approaching reform will 

 come when our cooperative associations com- 

 mence to advertise, in the magazines and 

 daily press, different varieties of boxed 

 apples under their special brands. When 

 they do there will soon be a marked increase 

 in the consumption of apples on oar home 

 markets, and oranges and bananas will be 

 apt to lose some of their popularity. 



CITY SOCIETIES 



The directors of the Ontario Horticultural 

 Association acted wisely when they decided 

 to petition the Ontario government to so 

 amend the Horticultural Societies Act as 

 to make it possible for horticultural socie- 

 ties to be organized in each electoral district 

 of a city. Hitherto the grant a city society 

 could receive has been limited to five hun- 

 dred dollars. Thus no matter how many 

 members a city society might secure, the 

 amount of its government grant automatic- 

 ally ceased when its membership and ex- 

 penditures for horticultural purposes ex- 

 ceeded a certain point. The result has been 

 that societies in cities like Ottawa and 

 Toronto have not been able to accomplish 

 the good work they otherwise might. 



Toronto is now so large one society can- 

 not begin to look after the work that should 

 be done. As a result in part of this con- 

 dition there has recently sprung up, in 

 Toronto, besides the Toronto Horticultural 

 Society, the High Park Ratepayers' Asso- 

 ciation. This association, comprising ap- 

 proximately one thousand members, is lo- 

 cated in the western part of the city. It 

 is undertaking most valuable work in the 

 line of encouraging and assisting its mem- 

 bers to improve their boulevards and gar- 

 dens. In spite of this fact, it has not been 

 entitled to receive any government grant. 



While it may not be advisable as yet to 

 organize two societies in Hamilton or Otta- 

 wa, there is room for good work to be done 

 by three, and possibly four, societies in 



