June, igi2 



THE CANADIAN HORTICULTURIST 



149 



purposes, many of these boards would be 

 glad to comply with their request. 



Among the books that library boards 

 should see are kept on file are, Bailey's 

 'Cyclopedia of American Horticulture," 

 Henderson's "Book of Plants and General 

 Horticulture," and other similar standard 

 works, most of which are too expensive for 

 the average person to purchase for private 

 use. Whenever library boards procure such 

 volumes the fact should be announced 

 through the public press so that lovers of 

 horticulture may know that these Looks are 

 available for reference. 



The officers of the Toronto Branch of the 

 Ontario Vegetable Growers' Association 



I 



What the Big^ Ones] Think 



The Association of National Adver- 

 tising Managers, is an organization of 

 161 of the leading, brainiest and most 

 influential men . in the advertising 

 world of the United States. 



The members of this Association re- 

 present concerns which have become 

 well known through their extensive 

 advertising, to almost every reader of 

 magazines and newspapers in Ameri- 

 ca. Each member spends on an av- 

 erage $166,000 per year for advertis- 

 ing, making a total for the whole As- 

 sociation of $25 000,000. No one can 

 be a member who spends less than 

 $50,000 per year for advertising pur- 

 poses. 



The stand these men take in regard 

 to improper advertising is well set 

 forth in a platform adopted February 

 16, 1912, part of which reads as fol- 

 lows: 



"In the opinion of this Association, pub- 

 lications should not accept advertising 

 that is calculated to injure any of their 

 readers In morals, health or pocketbook, 

 or that contains unwarranted or extrava- 

 gant statements." 



The reason for the stand taken by 

 these experienced advertising men is 

 not far to seek- They realize that the 

 less dishones* advertising there is 

 published, tho more effective will hon- 

 est advertising become. Space in the 

 publications they use, becomes ac- 

 cordingly of greater value to them, 

 as the objectionable advertising is 

 eliminated. 



The Canadian Horticulturist for 

 eight years has refused to print any 

 advertising of an objectionable na- 

 ture. It has thus contributed its 

 share towards placing advertising on 

 the higher plane, generally, it occu- 

 pies to-day. But more than that, it 

 has won the confidence of those who 

 read The Canadian Horticulturist, as 

 they realize they will get a square 

 deal from the advertisers whp use 

 space in these columns. 



The better class of advertisers are 

 realizing more than ever before, the 

 increased value to them of space in 

 publications which will pHInt only 

 good, clean, reliable advertisements. 

 This is one of the big reasons why th"i 

 volume of advertising of this class i.) 

 The Canadian Horticulturist contm- 

 ues to increase, and why many of the 

 best Canadian firms, in their lines 

 are using The Canadian Horticultur 

 ist to tell its readers about their goods 

 We do not admit advertisers to o^ir 

 co'umns 'xcept sucli an vie. beli^vn are 

 thoroughly reliable. 



have been doing splendid work by arrang- 

 ing for regular meetings of the members of 

 their branch at the greenhonses of different 

 members. The rivalry, not to say jealousy 

 and suspicion, between the vegetable grow- 

 ers in some centres is so pronounced it 

 would be found difficult to arrange for such 

 a series of meetings. The fact that the 

 members of the Toronto branch of the asso- 

 ciation are proving themselves to be above 

 such things is a pleasing indication that 

 growers are at last beginning to see that 

 they can advance their interests best by co- 

 operating with others engaged in the same 

 occupation, and not by hugging their little 

 secrets to themselves for fear someone else 

 may discover them. 



The schools division of the Ontario Ex- 

 perimental Union, in cooperation with the 

 Department of Education and the Ontario 

 Agricultural College, at Guelph, is conduct- 

 ing some valuable educational work among 

 the schools in the rural districts in the 

 growing of vegetables. Circulars are dis- 

 tributed to the schools suggesting simple ex- 

 periments and giving full directions con- 

 cerning their conduct. The experiments 

 relate to lettuce, onions and other similar 

 crops. The work is under the direction of 

 Mr. S. B. McCready, and is being attended 

 with excellent results. 



PUBLISHER'S DESK 



is we find it necessary to draw support from 

 both fields and, therefore, have to divide 

 our space so that we can furnish informa- 

 tion that will be of interest to both classes 

 of readers. On the whole, however, we 

 hear very little complaint. Everything con- 

 sidered, we feel free to state that there is 

 not another horticultural publication in 

 the world that gives as much infortnation 

 at as low a subscription price as The Cana- 

 dian Horticulturist and which is as I'ro- 

 fnsely illustrated and published on paper 

 of equal grade. 



The special front cover design on the 

 April issue of The Canadi.\n Horticultur- 

 ist was evidently much appreciated, if we 

 are to judge from the words of approval we 

 have heard from our readers. Officers of 

 horticultural societies and others have gone 

 out of their way to let us know how well 

 they liked the design. AVe are now plan- 

 ning to publish a similar design on the 

 front cover of our Special Pax;king and Ex- 

 hibition Number which will be published on 

 the first of next September. For this num- 

 ber we would like the illustration to show a 

 packing scene in some modern Canadian 

 orohard, the trees of which should be loaded 

 with fruit. Here is an opportunity for 

 some of the leading fruit-growing districts 

 of Canada to advertise their possibilities. 

 What enterprising grower or growers in 

 some of the leading districts of Briti^ 

 Columbia, Ontario and Quebec, or the Mari- 

 time Provinces, will supply us with the best 

 photograjph for use on the front cover of 

 that issue? Any readers of The Canadian 

 Horticulturist vrhn have an illustration 

 which they think will be suitable are in- 

 vited to send it. 



"Whv do vou publish so few articles re- 

 lating to fruit in the front part of the 

 paper?" we are sometimes asked by fruit 

 growers, and again the que.stion is, "Whv 

 do you publish so few articles relating to 

 amateur flower growing?" The fruit 

 growers would like to see all the front part 

 of The Canadian Horticulturist devoted to 

 fi^iit growing, while the flower growers 

 would like to see it filled with articles that 

 would be of snecial interest to them, the 

 answer to both is simple. The cost of pub- 

 lication prevents. As yet the field in Can- 

 ada is not larve enough to support a pa- 

 per devoted wl«illv to fruit growing, nor 

 is it large enough to sustain one pertain- 

 intr onlv to amateur flower growing^ 

 Neither "enough subscriptions nor enough 

 advertisements could be secured to make 

 such papers a financial success. The result 



Among the articles we anticipate featur- 

 ing in the July issue of' The C-inadian Hor- 

 ticulturist will be one entitled "What 

 Cover Crops Shall I Grow?" by Prof. C. A. 

 Zavitz, of the Guelph Agricultural College. 

 There will also be an article of unusual in- 

 terest to the Niagara District ''ealing with 

 the possibilities of irrigation for that dis- 

 trict. This article will be by Mr. T. G. 

 Bunting, of the Central Experiment Farm, 

 Ottawa, who has given this subject con- 

 siderable attention The picking and sell- 

 ing of the berry crop will be the subject of 

 a timely article contributed by Grant S. 

 Peart, of Burlington. "The Celery Blights" 

 will be discussed in a profusely illustrated 

 article by Prof. E. M. Straight, of Mac- 

 donald College, A number of interesting 

 features are being planned for the garden 

 section, also including the description of 

 another Canadian garden and some timely 

 garden notes by one of our best known 

 authorities. As usual, the issue will be re- 

 plete with timely, interesting, helpful in- 

 formation. 



Liverpool Apple Market 



There was an increase of about 160,000 

 barrels in the quantity of apples arriving 

 from the United States and Canada last year 

 at Liverpool compared with the previous 

 year, but a decrease of about 120.000 in the 

 number of boxes arriving. The increase in 

 barrelled apples was due to the larger crop 

 in the Hudson river and Nova Scotia dis- 

 tricts, and the smaller receipts of boxed ap- 

 ples to the smaller crop in what is known as 

 the box-growing district, west of the Rocky 

 Mountains, and because supplies had been 

 held back in anticipation of higher prices 

 later in the season. 



The total apple imports into Liverpool dur- 

 ing the season 1910-11 were 649,055 barrels 

 (which included 361,268 boxes, calculated at 

 three boxes to the barrel). The prices for 

 barrelled apples were considerably lower at 

 the beginning of the present year than for 

 the same time last year on account of the 

 larger supplies, due somewhat to a larger 

 crop than usual in Great Britain, but the 

 boxed apples averaged about thirty-six cents 

 a box higher. 



Nova Scotia 



Final proof that the great apple crop of 

 Nova Scotia last year almost reached the 

 two million barrel mark is furnished by a 

 .statement issued by Dominion Fruit In- 

 spector O. H. Vroom. It shows that the 

 total number of barrels shipped to all mar- 

 kets, including those in Great Britain, 

 South Africa, Germany and the West, 

 amounted to 1,730,496 barrels. There were 

 shipped also 2,086 half barrels and 10,011 

 boxes. 



London received 783,115 barrels, Liverpool 

 211,080, Glasgow 163,317, Germany 117.933, 

 South Africa 3,570, the West Indies 3,831, 

 the West 176,150 and the local markets 

 1.50,000, Prospects point to a good crop 

 for 1912, 



