October, 19x2 



THE CANADIAN HORTICULT^URIST 



241 



I 



"v;iJ-iaLIy chorse as their destination or 

 " 'dinner stop' the most attractive ham- 

 '"et in the district, noted jjrobably for 

 "its tidy river and ponds, its avenues 

 "of maples and elms, its velvety park, its 

 "private lawns and well kept boulevards, 

 "its quaint and vine covered perches and 

 "walLs and its many glorious flower gar- 

 "dens." 



AVhen a munici!)ality enjoys advantages 

 such as those described by our correspond- 

 ent, it becomes a far stronger business mag- 

 net than most people realize. Not only does 

 it attract a transient trade but it in many 

 cases becomes the determininn; factor which 

 lead industries to locate in such centres. 



Quality 



The fruit grower who decides to 

 make a little more money out of his 

 fruit crop by putting all the small, 

 wormy, or bruised apples at the bot- 

 tom of the barrels with the good fruit 

 on top is careful that his name does 

 not appear on the barrel. He knows 

 that the people who buy this fruit 

 once and get "bitten" will not buy 

 fruit agiin, knowing it has been 

 packed by the same ,iian. 



The same principle holds true with 

 every kind of goods, which are bought 

 and sold. People will not knowingly 

 buy the same goods a second time, if 

 they have bought them once and 

 found them uns-itisfactory or unreli- 

 able. Take the case of a nurseryman 

 whose stock is not true to name, poor- 

 ly grown or dise-;sed. Or a seedsman 

 whose seeds are not reliable. Or a 

 manufacturer whose goods are inferi- 

 or. Could these people hope to build 

 up a big business among a certain 

 class of people with such unsatisfac- 

 tory goods ? 



When you see advertisers continue 

 to spend money to tell people about 

 their goods, describing the goods and 

 connecting them up with their name, 

 you may be sure they are finding 

 their advertising profitable, or in oth. 

 er words that people are buying their 

 goods and finding them satisfactory. 

 No firm can afford to spend money to 

 tell people about its goods if these 

 goods are inferior or unreliable. 



Notice the firms who have been us- 

 ing space in The Canadian Horticul- 

 turist regularly to tell you about their 

 goods. They are all good firms, and 

 their goods, or the service they have 

 to offer, may be depended upon. And 

 the new announcements appearing in 

 The Canadian Horticulturist from 

 month to month are from firms we 

 feel we can recommend. 



Sometimes, of course, there are 

 fakes in advertising as In anything 

 else. These people by making a lot 

 of fine promises that they cannot ful- 

 fil often secure considerable business 

 but they are soon found out and are 

 obliged to place their advertising in 

 other mediums, where it will reach a 

 fresh crop of prospects. They cannot 

 continue doing business with the 

 same people. 



This last kind of people do not ad- 

 vertise in The Canadian Horticultur- 

 ist because they cannot. Read our 

 "Protective Policy" on the opposite 

 page. 



Tl'e do not admit advertisers to nui 

 eohiinn.i e/xcrpt such as we believe are 

 thorr/udlily reliuhle. 



Even more important than such considera- 

 tions as these, however, is the effect such 

 surroundings have on the citizens, young 

 and old, who are so fortunate as to live in 

 their midst. Most of our city fathers 

 have been far too slow in their appreciation 

 cf the asthetic value of such considerations 

 as these. An improvement is now manifest 

 in numerous sections and we may expect to 

 see this improvement spread. Our horti- 

 cultural societies are doing much to bring 

 it about. 



At long last congress has passed a bill 

 by which a parcels post system will be es- 

 tablished in the United States en and after 

 the first of the new year. It is time that 

 something more was done in Canada than 

 has been done as yet to introduce such a 

 system in this country. Parcels post is 

 general througliout Europe and even in 

 some South American countries. Even al- 

 though Canada is large and our population 

 sparse we should not lag behind in a matter 

 of this imoortance. 



A grocer in the Maritime provinces who 

 recently suffered loss through the receipt of 

 some fraudulently packed fruit made pub- 

 lic the treatment he had received by ex- 

 posing the package and its contents, with 

 the name of the shipper, in his window. His 

 protest would have Ijeen more effective hid 

 he made, it to the fruit inspector, for his 

 district, of the Dominion _ Department of 

 Agriculture. 



PUBLISHER'S DESK 



Is not that display of celery on the front 

 cover of this issue of The Canadian Horti- 

 culturist something worth being proud of? 

 It was grown in the open field by Messrs. 

 Card and Williams, of Peterboro, and was 

 photographed by a representative of The 

 Canadian Horticulturist just as it was 

 growing at the end of a long row. It was 

 little, if any, above the average quality of 

 the large crop cf which it formed a part, 

 and which is illustrated also on page two 

 hundred and thirty-nine of this issue. 

 There is money in such crops as these when 

 you know how to grow them. This accounts 

 for the increasing number of market gar- 

 deners and vegetable growers we have in 

 Canada. 



We feel a little proud of the contents of 

 this issue of The Canadian Horticulturist. 

 Look over the various articles and the 

 names of the contributors. You will see, if 

 you are at all familiar with our leading 

 authorities in the different provinces, that 

 the articles are almost all l)y contributors 

 enjoying a niitiona] reputation along the 

 lines on which they have written. It is 

 our endeavor to secure as contributors, only 

 such parties as are known to be thoroughly 

 competent to deal with the subjects they 

 handle. The fact that this publication is 

 known as "The Old and Reliable Canadian 

 Horticulturist," and that its circulation and 

 influence continues to grow rapidly is an 

 indication that «-e are succeeding with our 

 aims. Our November issue will equal this 

 one in point of excellence. Watch for it 

 and, as usual, you will not be disappointed. 



ers will confer a great favor en us, and pos- 

 sibly save inconvenience to themselves, if 

 they will make it a point to renew their 

 subscriptions promptly. There is a possi- 

 bility that the subscription price of The 

 Canadian Horticulturist may be advanced 

 at the first of the new year. This being 

 the case, we would advise our subscribers 

 to take advantage of nur offer to send The 

 Canadian Horticulturist for two years for 

 one dollar. Do not allow this to escape your 



During the next three months several 

 thousand subscriptions of The Canadian 

 Horticulturist will expire. A few hun- 

 dred are already in arrears. Our subscrib- 



We Invite the officers of Hortt- 



'^H onltnral Societies to send in short, '5N 



ly^ pithy reports of work that wonld In. [UcJ 



Srfl terest members of other Hortloalto. STU 



^S. ral Societies. WS 



St. Catharines 



The first exhibition of flowers and vege- 

 tables grown in the gardens of the Alex- 

 andra School, St. Catharines, was given re- 

 cently. The display was made in one room, 

 and consisted of exhibits grown and ar- 

 ranged by the pupiLs of the school, and 

 each class was given fifteen minutes to ob- 

 serve the display and learn the names of 

 the various exhibits. The whole was under 

 the direction of Principal Gayman, assist- 

 ed by Mr. Vosburg, the caretaker of the 

 school, grounds and gardens, and the ex- 

 hibition was attended by all the teachers 

 of the school, by Mr Watson, chairman of 

 the Public School Board, and Trustees 

 Moyer and Watts. 



The vegetable display consisted of large 

 pumpkins, squashes, ornamental gourds, 

 mock oranges, beets, tomatoes, cabbages, 

 cauliflowers, radishes, beans, corn, flax, 

 sweet potatoes and peanuts, which do not 

 come to maturity in this climate, and all 

 the samples were well grown. 



The flowers were of different varieties, 

 displayed neatly in vases, and linade a 

 brilliant show. They consisted of a large 

 number of blooms, including varieties of 

 asters, dahlias, mignonette, dianthus, 

 zinnias, phlox, verbenas, candy-tuft, snow 

 on mountain, African and French mari- 

 golds, pansies, gladioli, sweet alyssum, nas- 

 turtiums, petunias, scabiosa, corn flower, 

 golden rod, geraniums and others. 



The vegetable garden is at one side of 

 the grounds, the flower garden at the other, 

 though flowers appear in different parts, for 

 ornamentation. In the vegetable garden 

 are different varieties of seeding pine trees, 

 Kaffir and sweet corn, onions, lettuce, etc. 



Tills© i\burg 



Our local skating rink was a bower of 

 beauty recently with hunting, flags, Chinese 

 lanterns, and many tables filled with bril- 

 liant-colored blossoms, the occasion being 

 the annual flower show under the manage- 

 ment of the Horticultural Society. A large 

 number of valuable special prizes was an 

 incentive to the members to put forth their 

 best efi'orts, and so the number of entries 

 was large and the quality cf the exhibits 

 of a high order. 



The refreshment section of the show vied 

 with the flowers in beauty and was well 

 patronize<l. Music was furnished by the 

 l!ii])erial orchestra. 



The flowers were judged by Mr. Hay, 

 of Hrantford, who spoke in very compli- 

 mentary terms of the exhibition, praising 

 especially the showing of asters and gladioli. 



