November, 1912. 



THE CANADIAN HORTICULTURIST 



273 



The Most Exquisite New Ideas in Watch Cases 



Take your choice of these superb 



new style watches sent without a 



^cent down — on approval ($2^5ofMonth) 



The Movement" 



r 



In connection with 

 our sweeping fight- 

 ing on trust methods we have selected our finest 

 highest grade watch for a special offer direct to 

 the people. Material: The best that money can buy. 

 Workmen: World retwioned experts in their line. 



The Jewels: 19 finest grade selected genuine 

 imported rubies and sapphires, absolutely flaw- 

 less. (It is well understood in the railroad busi- 

 ness that 19 jewels is the proper number for 

 maximum efficiency.) 



Factory Fitted and factory tested. Fitted 

 right at the factory into the case made for that 

 watch — and re-timed after fitting. No looseness 

 or wearing of the parts. No rattle or jar. 



Adjustment! Adjusted to temperature, isochro- 

 nUm and positions. The most rigid tests. 



Since the$l,000 Challenge 



was made to the giant factories four years ago, 

 have they not answered ? Why have not 

 factories produced a watch equal to the 

 Burlington ? And this challenge did not ask our 

 competitors to produce a watch better than the 

 Burlington. NO. if they should produce a watch 

 equal to the Burlington we should be the losers. Our 

 $1,000 still lies in the bank' for competitors to cover. 



No Money Down 



We ship the watch on 

 approval, prepaid (your 



choice of ladies' or gentlemen's open 

 face or hunting case). You risk abso- 

 lutely nothing— you pay nothing— not 

 one cent unless you want the great 

 offer after seeing and thoroughly in- 

 specting the watch. 



A Bomb! 



for the Watch Trust 



The Burlington Offer-! 



Our stsirtling 

 'and smasliing 



direct offer is overwhelming the watcli trust. The superb 

 Burlington Special at the anti-trust rock-bottom price — the 

 same price that even the wholesale jeweler must pay — is paralyzing 

 competition. Such a smashing and overwhelmin;/ offer has never 

 before been heard of in the entire history of the watch industry. 

 Just think of it! You may secure one of these superb time-pieces 

 — a watch of the very latest model, the popular new thin design, 

 adjusted to the second — 19 jewels — the most perfect product of the 

 most expert watch manufacturers in the world, at the rock-bottonj 

 price, direct from us — the identical price that even the wholesale 

 jeweler must pay. And you may ])ay this rock-bottora price at tlie 

 rate of $2.30 a nidnth. Yes— only $4.50 a month and all tlie time you are 

 carrying this mo.st .superb time-pie<'e. No wonder competition is par.-ilyzed. 

 No wonder everyone says that this is the greatest watch ofler of the age. 



The Fight on the Trust 

 Is Explained In 

 Great Watch Book 



Oct this wonderful new \\;it(Ii h< 

 It is free mid prupjud. Noobli^; 

 lions whatever. It will tell you 

 about our gigantic figlit against 

 the trust and trust metluKls. It 

 will tell you of quiet agreemen 

 which the giant factories have w 

 dealers which enable them to uphold 

 prices. That is the reason why we say 

 that the great watch factories are a trust. 



It is because tliey have contracts ami aurcenn-ms wi'h 

 dea!t;rs everywhere which enable them to control trade 

 and to u;;h(ild prices. It Is ool ao illt-jjal trust; but its 

 methods are unfair to us — unfair to the public wlio ^ 



must pay the price. We want you to get this watch ^ 



book at once. Find out the inside facts of tlic J^ 



FREE 



WATCH BOCK 



COUPON 



watch industry. This book will also tell yuu 

 atwut the sui>erb BurlinKion Special and how ^ 



it is n)aTiufai.iured lor quality, not quanCiiy. jJT 



lust put your name and address on the ^ 



coupon and send It to us today. We J^ 



will send you the book prepaid — no ^ 

 oblieations on you whatever. Do ^r 



not delay. Better write now. ^f Name 



6URUNGT0N WATCH Ca 



289 Carlton SUeei 



Depw 7C9S. WimiFee. Canaifa 



Please wnd nie alisolutcly free and 



prepiiid on ■ \ your new waicn books 



extiKiiiiiint about your anti-liii-.t liuiit. 



and efviiiK the inside facts ,il- 



iii the 



wstch industry. Also alve tull panicul rs 



*' of ho>i 1 may ol>t.\ioa fully adjusted W n;«el 



ITciId sir.tia genuine Burlinsrion Spvcal, on 



app'-ovti/, at the rock-botom prior, on Ifruis oi 



}2.S0 a month. No obligalious on lue. 



Burlington Watch Co. 



289 Carlton St. 

 WINNIPEG, 



, Dept. 7658 4 

 CANADA .♦♦ 



/- 



62R 



