288 



THE CANADIAN HORTICULTURIST 



December, 1 91 2. 



The Canadian Horticulturist giiSiS3§i@i^^i§ii^^^@^ 



PubUdiad bjr Tha HortJeallural 

 Publiahiniv Companr. Lioaitad 



PKTBIIBORO, ONTARIO 



EDITORIAL 



The Only Horticultural Magazine 

 in the Dominion 



OwrtciAt, Oboan of the Ontario. Qukbko, New 



Brunswick and Prince Edward Island 



Fruit Qrowers' Associations 



H. BnoiraoN Cowan, Manarlng DlrMtor 



THE HORTICULTURAL EXHIBITION 



The best feature of the recent Ontario 

 Florticultural Exhibition held in Toronto 

 was its promise for the future. When one 

 remembers that eigfht years ag:o thirteen 

 boxes and a few barrels of apples, none of 

 them properly packed, comprised the ex- 

 hibit at the first exhibition, whereas this 

 year some five thousand boxes of apples, all 

 well packed, to say nothing of large ex- 

 hibits of apples in barrels and on plates, 

 •v. IR? Canadian Horticnltnrlst Is pnbUshed on were shown, one mav well hesitate to nre- 

 t*e^^25th day of the month preceding date of dirt what the next ten years has in store 



2^ Subscription price In Canada and Great \'^'^ """^ ^'^^^ exhibition. 



Hritaln. 60 cents a year; two years, $1.00. For A few years ago it was difficult to induce 



extra a year. Including postage. ^^^^- a'though the exhibition was held at 



3. Romlttancpg should be made by Post Office ^'^^^ ^^^ considered an inconveniemt point 



or Exprras Money Order, or Registered Letter. "" ^he grounds of the Canadian National 



postage Stamps accepted for amounts less than Kxhibition, thousands went out to see it. 



4 The Too, io ♦»■»» K .1, ^° great was the attendance the directors 



are ^eta XonsiSl^* u"n$lT''a'^™arV°ea°rrer''a%l ^'^ "«" considering the advisability of us- 



"^'''"^d their paper ordered to be discontinued '">? ^^^ Or three buildings on the exhibi- 



dress l8*orde?Li^ wwT^'^IS ^ i'^\''«® °' ^''- ''<'" grounds next year and of providing ac- 



drSj'm^u'^bf 'given. " "^^ ""' "'^ '^^ ^°m™odation in these buildings for thi six 



6. Advertising rates One Dollar an Inch "^ seven conventions which are now held 



Copy received up to the 18th. Address all ad^ in conjunction with it 



^mlslSI Ma^irr^'pet^'rbo™' ST ^ °"^ ^''- .-^^ /'^^"T^/^J ^"*"^^ exhibitions the 



n', ■6"*'''«*' '"xJ Illustrations for publication directors should do so on a broad basis . 



will be thankfully received by the Editor. A" effort should be made to anticipate what- 



CIRCULATION STATEMENT ^^^^ exhibition is likely to become in the 



The followinir 1b a swor,, .».«.™«„» • ♦i. . course of the next five or t-en vears, and 



paid clClSVl^T^anXnTor^ticnUurilt "rangements be made accordinglv. No^v 



for the year ending with December, 19U. The tn^t there is reason to believe that it is 



& 'l^s"t mrtlittc^iirgTh'e^srpriJrp^ ^^rihe" Fxhitv^ ^T"^ °/ '''' ''''''''I'''' 

 les. from 11.000 to 12.000 copies of The Canadian °" *"'' Exhibition Grounds everv effort 

 Horticulturist are mailed to people known to "^"st be made to so equip the various build- 

 n?v?glSblt? ^^^ growing of fruits, flowers ings that all the requirements of the ex- 

 January. 1911 ... oQgj hibition for years to come will be amply 



February 1911 ;;;.";.";.".:!:.":::;::::.:8:260 provided for. The holding of a national 



A^rn 1911 l-^ll ^PP'*" ^^°'^' «' a" early date should be in- 



May. 1911 ..:::::::;:;:;;:::::;: Ifi '^'"'^^^ ^" ^^"^ p'^ns for the future. 



June. 1911 10178 



S£H9ir-----------------^-^^^^^^^^^^^ »"YING IN SMALL QUANTITIES 



N"o^ember."V911 f^ fir'r""* Delworth. of the Ontario Vege- 



December, 1911 10137 '^iP'^ Growers' Association, performed a 



'■ "— : — DUbhc service when he drew attention to 



^^**' 1H«9 the losses sustained by the public through 



Average each issue In 1907, 6,«27 ^^e increasing tendency to purchase vege- 



" " 1908, 8,695 tables in "drib" lots which could be pur- 



" " " '• 1909. 8,970 chased more economically in quantitv. The 



" " 1910, 9.067 "^Tne principle applies with equal force to 



" " 1911 9,541 *"^ purchase of all kinds of fruit as well as 



November, 1912 Il,305 ^^ other household food supplies. It is 



Sworn detailed statements will be mailed ""' uncommon for apples to be purchased 



upon application. in some sections of our larger cities in such 



OUR GUARANTEE ®'"*"- f"=»ritities as the "quarter peck." I' 



nr . , not mfrequentlv happens that the best 



^^l^^^''T.'^?:Zl^^irZn'J^^. «-"f- °f =^PP'- w5:rch retan a'^Aft^;' 



advertising columns of Th» Canadian Horticul- cents a quarter peck mav be purchased in 



tupst are a« carefully edited as the reading bushel quantities for a dollar fiftv and 



columns, and because to protect our readers we sometimes for even less 



turn o^way all unscrupulous advertisers. Should Rv WiJ" ;„ i 



any adverUser herein deal dishoneetly with any ^]. "^"vinfir i^i larger quantities the 



subscriber, we will make sood the amount of nublic often could save twentv-five ner cent, 



your loss, provided suoh transaction occurs with- Were the various organizations that ar*' 



'r-epo^t^ed-rSs^^wiThira^ ;U"^^^o<SS^i^ l^'^T"''^ - reducingX^h^h" cnlt'of lil^ 



and that we find the facts to be as stated. It '"^ *o point out how great is the saving 



is a condition of this contract that in writing to that can thus be made a large portion of 



rr^-^S^^uX^TortiiXuTisT?;^ advertisement the public might be induced to'buv^ria"- 



Boguee eha.ll not ply their trade at the expense ^^ quantities. It should not be overlook- 



of our mibecri^ers, who are our friends, through fd, however, that those who buv in smnll 



^feSp*f raS^u^tTriflT^rdlt^u'S beU^iJ'sSt^ '^''X'f^'' ^'' ^^"«^«."^' """^ """"^ "^"^ 



scrihers and honourable business men who ad- , i '^"e. money required for the making 



vertise, nor pav the debts of honest banlrrupts. "' larger purchases and who. in many in- 



Communications should be addressed stances. Have no proper place in which to 



THE CANADIAN HOBTICUI/TUBieT. nrnd"„rt"'' considerable quantities of such 



petpwrobX nwm produce. This seems to be one of those 



PBTEBBORO. ONT. hard laws which prevent those who would 



most benefit from seizing: the opportunities 

 that their lack of means place just be- 

 yond their reach. 



THE QUESTION OF BILLBOARDS 



The discussion that took place at the 

 recent convention of the Ontario Horticul- 

 tural Association concerning the bill boird 

 nuisance affords evidence of the increasing 

 interest that is being taken in civic im- 

 provement. The men who are behind bill 

 board advertisements are primarily respons- 

 ible for the agitation that is setting in 

 against their use. So many beautiful land- 

 scapes are marred by hideously painted 

 bill boards and so many city streets are 

 spoiled in appearance in the same way it is 

 little to be wondered at that the public is 

 beginning to take notice and to clamor for 

 an improvement. 



In some of our larger cities forms of this 

 class of advertising are appearing to which 

 little exception can be taken. There are 

 paintings so realistic and interesting that 

 the ordinary citizen is apt to approve of 

 them rather than condemn. They are in 

 their way works of art 



For the ordinary bill board little can be 

 said. It may in time become necessarv to 

 follow the action of the French Parliarnent 

 which last June passed a law taxing bill 

 boards from ten to eighty dollars a square 

 yard. Such a tax would have a tendency 

 to reduce the number of bill boards as well 

 as the size of those erected and to ensure 

 the appearance on them of a higher class 

 of advertisements. It is safe to predict 

 that this form of advertising is here to 

 stay. It is in sad need of regulation, how- 

 ever, and it is well, therefore, that it is 

 receiving attention at the hands of such 

 organizations as the Ontario Horticultural 

 Association. 



Marks of statesmanship were evident in 

 that portion of the report of W. F. W. 

 Fisher's committee of the Ontario Fruit 

 Growers' Association in which fruit erow- 

 ers were vrtred to nack to a standard above 

 thnt called for under the FruU Marks Act. 

 Too laree a proportion of fruit erowers are 

 well content if their ppcks are =iiflficient1v 

 irood to barelv nass the requirements of 

 tlie law. In thei'- natural anxiety to use 

 the largest possible percentage of their 

 fruit thev are incMned to lose sia-ht of th° 

 imnortPnc" o^ havi""- their n^cVs reach such 

 a standar'l of excell/vrre thot the whole in- 

 ''"stiT will be benefited in cons"ouence. 

 '''he members of the Ontario Fruit Growers' 

 Association adopted the report containing 

 this recommendation. We mav well hope 

 *hpt fruit QTOwers (?enerallv will strive to 

 live up to the new standard that has thus 

 been set. 



It was a nleasing nirture that paint°d 

 bv Mr. P W Fllis. nf Toronto, the chair- 

 fnan of the Oue-n Victoria Niagara Park 

 GommissSon. before the members of the 

 Ontario Horticultural .Association at their 

 '•"C'^nt convention in Toronto. Mr. Ellis 

 look-^ forward to the time when everv tree, 

 shrub, and flower trrown in that great park- 

 will be correctlv named and labelled and 

 when the nnrk will have become so noted 

 f'^r its horticultural features that excursions 

 will be run from various sections of the 

 country to see its various floral features 

 alone, to sav nothine of the creat Falls 

 whose be.->utv it adorns. It is men who have 

 visions of this character who accomnlish 

 the wonders that the nub'ic later marvels 

 over. Canada is to be congratulated in 

 havin- a majj like Mr. Ellis on this com- 

 mission , 



