348 THE BEE-KEEPERS' REVIEW. 



First Impressions 



Are important factors in business. A man in a seedy 

 or slouchy suit works at a great disadvantage. The 

 real estate agent who shows 5^ou a house with the paint 

 coming off, and the yard slovenly kept, has a difficult 

 task in getting you to give its advantages their true 

 value. You pick up a book or a magazine with a dainty, 

 beautiful cover, and you feel, instinctively, that there 

 must be something good inside. You receive a letter 

 in a cheap, slovenly printed envelope, and you are preju- 

 diced, at once, against its contents. When the envelope 

 is first-class, neatly and appropriately printed, you are 

 ^jP prepossessed in favor of its contents. You open the 

 envelope. The letter head is still more beautiful. You 

 turn to the writing — but the writer has already half 

 gained his point. He has brought you to the reading 

 with a favorable impression in your mind. That you W) 

 may be unconscious of it, is none the less important. ^y^ 



The businessman who neglects to have good envelopes 

 neatly printed, is neglecting one of those little things ^P 

 that sometimes count for so much. They cost but little 

 more than the ordinary kind. 



I will furnish 100 envelopes, of the very finest quality, ^0/? 

 printed in the style shown upon the opposite page, and ^jP 

 100 sheets of letter paper to match, printed in two colors, 

 ^P and send them, postage paid, for only $2.00. This will '!^( 

 be only two cents for each letter you write, and it will w 

 be finer stationery than is often used. The Review one 

 year, and this lot of stationeri^ for onl^^ $2.75. If you W 

 wish for larger quantities, there will be a reduction in \^P 

 price in proportion to the size of the order. \^P 



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# W* Z. Hutchinson^ Flinty Mich. 



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