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THE AMERICAN BEE JOURNAL. 



Sept. 22 1904 



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We believe that every reader of the 

 American Bee Journal is open to 

 reason. That every one will make 

 his decision without prejudice. 



Why do we give a discount ? Like all other 

 questions this one has two sides. Your side and 

 ours. To clear the matter a little we will first tell 

 why we give a discount, and then will try to ex- 

 plain why you should take advantage of it. 



Almost every business has a rush sea- 

 son and a dull one. To make the 

 conditions balance is a never-end- 

 ing problem. 



Roughly speaking our busy season lasts 6 

 months of a year and the dull season the balance. 

 To keep from running at a loss during the dull 

 season is what taxes our strength. One expense, 

 for example, is a pay roll of 250 helpers which must 

 be met and it does not decrease much during these 

 months. This is not the only item by any means 

 nor do these expenses apply to ourselves only, but 

 to every branch house and agent that sell our 

 goods. This is why we are anxious for business 

 during this season. And to obtain these orders 

 is why we give discounts. September is the dull- 

 est month, and when we make our best offer. 



What is the advantage of buying sup- 

 plies before you need them? This 

 is the bee-keeper's side of the ques- 

 tion. 



One of the advantages is our discounts. Just 

 for convenience we will assume that $loo.oo will 

 cover your requirements for supplies. You don't 

 need them before April 1. We will suppose that 



you have the money and buy your supplies this 

 month. You receive as a rebate $7 00. Your 

 money in the bank for 6 months at 4 percent would 

 bring $2.00. Thus you have a clear SS.OO to your 

 credit. If you have to borrow money you can fig- 

 ure in a minute what you earn. Can you place 

 your money where it will bring larger returns ? 

 Seven percent for 6 months is 14 percent for one 

 year. The last figure is more than the profits of 

 an average business firm. A good farmer nets no 

 more. How can the bee-keeper afford to miss it ? 



Aside from the mere discount there 

 are many other savings to be con- 

 sidered. 



Are you working all winter ? L,ike ourselves 

 you find it best to keep busy during the slack sea- 

 son. Your time can be used to an advantage then 

 in nailing and painting your hives and making 

 ready your supers. Why not do it ? Then there 

 is always an advantage in being prepared. Very 

 few are successful otherwise. For lack of fore- 

 thought you may lose your crop or swarms for 

 want of supers and hives. Have you ever been 

 vexed by not receiving your supplies when they 

 are needed ? Why repeat the experience ? 



It is a positive fact that the majority 

 of bee-keepers do not give their 

 bees the attention that their possi- 

 ble profits warrant. 



The larger number of bee-keepers take the 

 profits from their bees as being mere luck. This 

 is why so many put off ordering supplies to the 

 last minute and run the risk of failure. Make 

 your bees pay by giving them intelligent thought 

 and attention. In the last number of the Ameri- 

 can Bee Journal you will find complete details re- 

 garding our discounts. It's costly to put off what 

 you can do today. 



THE A. I. ROOT COMPANY, 



Factory and Executive Office: MEDINA, OHIO. 



Chicago, 111., 144 East Erie Street. 

 Philadelphia, Pa., 10 Vine Street. 

 New York City, N. Y., 44 Vesey Street. 

 Syracuse, N. Y., 1635 W. Genesee St. 

 Mechanic Falls, Maine. 



BRANCHES — 



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St. Paul, Minn., 1024 Mississippi Street. 

 San Antonio, Texas, 1322 So. Flores St. 

 Washington, D. C, 1100 Maryland Ave., S.W. 

 Havana, Cuba, 17 San Ignacio. 

 !^ Kingston, Jamaica, 141 Harbour St. 





