THE BEE-KEEPERS' REVIEW 



373 



Back Numbers of the Review are 

 wanted bj' Mr. Arthur C. Miller, Pro- 

 vidence, R. I. Here are the numbers 

 wanted: Vol. 1; Vol. 14; March. 1902, 

 Aug-. 1894; Feb., July, Auff., Sept , 

 Oct., 1895; June, 1896; May, Auj^^., 

 1897; Aug^. 1899. Anyone having any 

 of these issues, and willing- to sell 

 them, will please write to Mr. Miller. 



Then Mr. R. B. Ross, Jr., 412 Cor- 

 istine Building, Montreal, Canada, 

 would be very glad of an opportunity 

 to bU3' a complete volume for 1904. 



A Just Retribution has come upon the 

 company that advertised Karo Corn 

 Syrup as "Letter than honey for less 

 money." The burden of all its adver- 

 tising was that of comparing its pro- 

 duct with hone}' to the disparagement 

 of the latter. It was decidedly un- 

 truthful — just a plain out and out lie, 

 as this Corn Syrup was simply a col- 

 ored and flavored mixture of glucose 

 and corn syrup; no better, nor so good, 

 as a low grade of honey. Common 

 sense ought to have taught these people 

 that a fooled customer would not buy 

 again. The advertising was excellent, 

 provided it was true, and occupied 

 generous space in leading periodicals, 

 yet, Printers' Ink says that it was one 

 of the most disastrous campaigns in 

 the history of advertising — as it 

 deserved to be. 



Raise Better Honey. 



The average bee-keeper does not 

 produce honey that is good enough; 

 neither does he grade and pack it 

 properly. I never realized this so 

 much as I have since I went into ex- 

 tensive production myself. When in 

 Chicago attending the Northwestern 

 convention, I called upon Mr. R. A. 

 Burnett, and he laughed heartily as he 

 said : "At last, after all these years, 

 Hutchinson you have learned that there 



is really such a thing as honey of a 

 superior quality. Keep on preaching 

 high grade honey in the Review, and 

 you will do a world of good." Right 

 in this line I wish to make a short ex- 

 tract from a private letter written by 

 an extensive retailer of honey in 

 Pennsylvania. As I am giving this 

 extract without permission, I withold 

 the name. Among other things the 

 writer saj's : — 



"There is plenty of honey on the 

 market, but lots of it not fit to use. 

 The last lot of comb honey that I 

 bought is candied, and so poor that I 

 am bound to lose on it. I also bought 



1,800 pounds of of 



Michigan, two months ago, and lost 

 ten per cent, on it. He misrepresented 

 it. It was graded very low and lots of 

 culls in it. I also got a shipment 

 from Colorado that will hustle me fO 

 make good on. That last shipment 

 from your neighbor is not what I want. 

 It is too poor and not graded close 

 enough. I tell you it cuts deep to 

 work hard and then lose money on th^ 

 work. The average bee-keeper don't 

 know how to raise hone}', nor how to 

 prepare it for the market. " 



However, there is a man in Michigan 

 who knows how to raise honey. He 

 charges me the highest price for it, but 

 he puts it up so that I can sell it fast, 

 and keep selling it. The only fault 

 with him is that he does not produce 

 enough of it. I had his entire crop 

 of comb honey this year, but it was 

 not half enough. If he lives, and I 

 live, another year, I want all the 

 comb honey that he can produce, if it 

 is 15 tons." 



I'll tell this much— the man whose 

 honey pleases him so well is none other 

 than our friend and contributor, E. D. 

 Townsend. I might add that I am 

 alread}' getting letters from retail deal- 

 ers who bought honey of me this year, 

 asking that they be given an oppor- 

 tunity to "bid" on my next year's 

 crop when it is ready for the market. 



