THE CANADIAN HORTICULTURIST LEADS THEM ALL 



1^ HERE is more live reading matter in 

 each issue of The Canadian Horti- 

 culturist than in any of the following three 

 leading national fruit papers published in 

 the United States. The papers included are 

 The Fruit Grower, published in Missouri ; 

 The National Fruit Grower, published in 

 Michigan, and American Fruits, published 

 in New York. No comparison has been 

 made with Green's Fruit Grower, published 

 in New York, owing to the fact that this 

 magazine treats a number of other subjects 

 besides fruit. As far as purely fruit sub- 

 jects are concerned more space is given 

 them in The Horticulturist than in Green's 

 Fruit Grower. 



These magazines, like The Horticulturist, 

 are all monthlies. Their pages are larger 

 than those of The Horticulturist but, with 

 the exception of The National Fruit 

 Grower, they have not half as many pages. 

 All these papers carry more advertisements 

 than The Horticulturist, some of them 

 much more. Up to May of this year The 

 Horticulturist made no particular effort to 

 secure advertisements. 



Among the other improvements that have 

 been made lately in The Horticulturist, 

 more attention is being given the advertis- 

 ing department. An energetic advertising 



manager has been engaged, who during the 

 past couple of months has visited and in- 

 troduced The Horticulturist to leading 

 advertisers in various parts of the provinces 

 of Ontario and Quebec. Before long our 

 readers, we hope, will find our advertising 

 pages compare as favorably with those of 

 the United States fruit publications as our 

 reading pages do now. As regards the 

 standing of our contributors and the up-to- 

 dateness of our news, we challenge com- 

 parison. Look over the names of the con- 

 tributors in this issue. 



In the past we people in Canada have 

 done too little in the line of talking about 

 our resources. This information is given 

 to show that The Horticulturist is striking 

 out to become not only the best Horticul- 

 tural paper in Canada, which it is now, but 

 one of, if not the best on the continent. If 

 our Canadian fruit and flower growers and 

 advertisers will help we can do it. 



The following table shows how The 

 Horticulturist stands as regards the number 

 of its pages and the inches of space devoted 

 to reading matter and illustrations as com- 

 pared with the United States fruit papers 

 mentioned. Below the table are given a 

 few of many flattering remarks made, dur- 

 ing the past few months, concerning the 

 improvements in The Horticulturist. 



A COMPARISON OF THE JUNF, 1904, ISSUES 



There is an improvement in The Horti- 

 culturist in both the make-up and the atten- 

 tion paid to floriculture. — (W. J. Diamond, 

 Belleville, Ont. 



The Horticulturist has improved greatly 

 during the past few months. I hear many 

 favorable remarks concerning it. — (Edward 

 Tyrrell, President Toronto Hort'l Society. 



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