June, 1916. 



THE CANADIAN HORTICULTURIST 



Advertising the Fruit Crop' 



Ed. D. Reed, Hamilton Advertisers' Agency Ltd., Hamillon, Ont. 



YOU have heard of the results of adver- 

 tising the great apple crop of 1914. 

 Herewith I present a few reports as 

 to results that attended the advertising of 

 Niagara Peninsula grown fruits last year, 

 ■which I liave gathered from Lethbridge and 

 Calgary in the west to Halifax in the east. 



The reports are extracts from letters Xrom 

 express agents, fruit dealers, railroads and 

 grocers. These reports are from the men 

 who actually passed the fruit from your 

 orchards into the hands of me housewife; 

 who was encouraged by our advertising to 

 "put them up," to be later "iput down" by 

 the balance ot the family. 



In London, Ontario, eight carloads of 

 peaches were sold in one day. This was 

 more than had been sold in any wliole week 

 before in Xiondon. 



At Berlin, more fruit was sold toy three- 

 lold and at 'better prices than for years past. 



The express agents and grocers of Acton 

 declare emphatically that they handled more 

 fruit than ever before and a much larger 

 aggregate of peaches and grapes from tbe 

 Niagara District. 



T. B. Cramp, OriUia, Ont., writes: "The 



•A report of an address delivered at a meet- 

 ing In February of the Niagara Peninsula Fruit 

 Growers' Association. The association has de- 

 cided to continue advertising along the same 

 lines this year. 



sale of fruit in Orillia was simply enor- 

 mous. 1 never saw so much fruit sold in one 

 season. I usually sell a large quantity, but 

 in li91'5, sales were more than double any 

 previous year. 



iProm Owen Sound we learn that 1915 was 

 one of the biggest, if not the biggest, sea- 

 son for fruit known. In spite of the gener- 

 al depression which affected the country, in- 

 cluding Owen Sound, the people purchased 

 as much fruit, and dn many cases more, than 

 usual, and this in the face of a very poor 

 year and in the midst of a terrible war. 



"Voice in Audience — "I don't think those 

 little bulletins telling the housewife when 

 raspberries and plums and peaches become 

 ripe are any good." Mr. iReed: I will read 

 a lew letters on that point. Here is one, 

 "We found the housewife bought more in- 

 telligently and at the proper time to get 

 the best fruits. In former years the women 

 used to call for fruit weeks after it was all 

 off the market." Another says, "I usually 

 booked orders ahead with many customers 

 by calling their attention to the fruit bulle- 

 tins." This, gentlemen, is evidence enough, 

 I hope, that advertising pays. 



The Same Voice — "But I 'believe in ad- 

 vertising, fbut not in such small space." 



'Mr. Reed: "Right you are and I agree 

 with you. Those small bulletins caught the 

 eye of only such women as made a habit ot 

 reading their local news columns. It we 



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ADVERTISERS like to know 

 if you are buying goods through 

 their advertising. When you 

 write don't forget to tell them 

 you saw their advertisement in 

 The Canadian Horticulturist. 



Fruit and Vegetables Solicited 



Branch Warenoutet: 



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88 Front St. East, Toronto 



References: TIM Cana- 

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 (Market Branch) and 

 Commercial Agcnclw 



