176 



THE CANADIAN HORTICULTURIST 



July, 1916 



The Canadian Horticulturist 



COMBINED WITH 



THE CANADIAN HORTICULTURIST 

 AND BEEKEEPER 



with which has been Incorporated 



The Canadian Bee Journal. 



Published by The Horticultural 



Publishing Company, Limited, 



PETERBORO, ONTARIO 



H. BRONSON COWAN, Managing Director. 



The Only Magazines In Their Field In the 

 Dominion 

 Official Organs of the Ontario and 

 Quebec Fruit Growera' Associations 

 and of the Ontario. Manitoba and 

 New Brunswick Beekeepers' Associ- 

 ations. 



REPRESENTATIVES 



„ „ UNITED STATES 



STOCKWELL'S SPECIAL AGENCY 



Chicago Office— People's Gas Building. 



New York Office— Tribune Building. 



GREAT BRITAIN 

 W. A. Mountstephan, 16 Rcgant St., London, 8.W. 



fhLJ'i^m*"^"*'*" Horticulturist is published In 

 three editions on the 26th day of the month 

 preceding date of Issue. The first edition Is 

 S.»flS .".K*"'^ f"""" ^'^•"on. and Is devoted 

 second ertft^on commercial fruit Interesta The 

 Ir,^ • f"^^[°". '^ known as the floral edition 

 feur flowr'^,** f^^^^y. '" ">« interests of 1™^- 

 fMrH J^T,^"^- '."""',* ^"^ vegetable growers. The 

 cu fnrf.'l".'^^ « ''i'°"" ^« The Canadian Hortl- 

 Daees nf r^„?f**''^^''*'"- '" *»"» e<*l"on several 

 =d r.sX rliaX 'L 'e'^.^af ^n^Lrr 

 rn'teTe!?lo°/cX'd\^ ^^'^""^ '° the%eeke"e'S{'n| 



cuItu?l's''t^'in''r„°^o.?'"'°* i" J''« Canadian Horti- 

 culturist In Canada and Great Britain 11 00 a 



S. Advertising rates, J1.40 an Inch Conv r« 

 CIRCULATION STATEMENT 



V^ss^'S'-s KaSsa r,K"i?^f "° 



Mav liiK Jx'Xii November, 1915 . 9 704 



Ju^e, "siB mil December. 1915 ! HU 



July 1915 ...:::. 10:448 Total liiliiiJ 



Average each Issue In 1907 . 6*27 



Average each Issue In 1915 10410 



aptSlon.'^""" «'-tements will be mali;d upon 

 OUR GUARANTEE 

 We guarantee that every advertiser In this 

 Issue Is reliable. We are able to do thts because 

 inftn"^!''?''"""^ columns of The Canad in iSrtN 

 culturlst are as carefully edited as the reldlne^ 

 fnlnT^' »"d because to protect our r4dl?s wf 

 turn away all unscrupulous advertisers Shniiirt 

 a^y advertiser herein deal dishonestly With at^v 

 subscriber, we will make good the amount ^? 

 his loss, provided such transaction occu?8^th°n 

 one month from date of this Issue that It is 

 IV^°''}^'^. '" "i '^J'^'" ^ ^eek of its occurrence 

 and that we find the facts to be as stated It 

 Is a condition of this contract that in ,^ltlng to 

 advertisers you state: "I saw your advertfse- 

 ment in The Canadian Horticulturist .?°^®™^«- 



„«^?P.f/ ^^^^ "v°* ^fP'y 'heir trade at the ex- 

 pense of our subscribers, who are our friends 

 through the medium of these columns: but we 



f-»ir,"^l K "*.'?P' ^^ ^A"«t "■""ne disputes be- 

 tween subscribers and honorable business men 



bankrSpir • """^ ^^^ ^^^ ^"^^^ °' ''°"e«t 

 Communications should be addressed 

 THB CANADIAN HORTICULTURIST 



PETERBORO. ONT. 



Trade Marking Fruit 



AdvertLsing campaigns to increase the 

 consumption of fruit, such as that being 

 conducted this year by the fruit growers ot 

 the Niagara District, will bring a new and 

 powerful influence to bear in favor of the 

 use of advanced cooperative methods in the 

 marketing of all such fruit. A successful 

 advertising campaign, in these days of large 

 circulations, costs thousands of dollars. If 

 the goods so advertised are good the public 

 in time becomes acquainted with the fact 

 and year after year is willing to purchase 

 more ot such goods. For this reason a trade 

 mark, once It becomes established, has a 

 value which in the case of some well known 

 and long advertised products is valued in 

 the hundreds of thousands of dollars. For 

 the same reason, also, it has been found 

 that unless the goods advertised can be 

 guaranteed to be of uniform high quality, to 

 advertise them is apt to prove disastrous. 

 The public once having tried them and been 

 disappointed, becomes prejudiced against 

 them and their consumption is curtailed in- 

 stead of being increased. 



Several of the large fruit growing asso- 

 ciations on the Pacific coast, notably the 

 orange and raisin growers, recognized the 

 importance of protecting the quality of their 

 brands before they launched their advertis- 

 ing campaigns and took st<?ps that ensured 

 a uniform pack of high quality. The result 

 has been that these brands are known all 

 over the continent and thousands of people 

 ask as naturally for these brands as they 

 do for any well known breakfast foods. 



An effort has been made in the Niagara dis- 

 trict to ensure only good fruit being sold, 

 but it is certain to prove inadequate to reap 

 the most possible good from the campaign 

 as long as the products of the members are 

 not marketed through central packing 

 houses so that uniformity of pack can be 

 guaranteed and maintained. If the adver- 

 tising campaign is to be continued success- 

 fully cooperative packing will soon become 

 absolutely necessary. 



The Late Dr. James 



While the late Dr. C. C. James was known 

 from coast to coast because of his success- 

 ful efforts to advance the cause of agricul- 

 ture, only those who knew him intimately 

 could fully appreciate his worth as a man 

 and as a citizen. His was a rare and many 

 sided personality. Well educated, a traveller 

 in many lands, cultured, he yet maintained 

 the simple, approachable, sympathetic dispo- 

 sition that won him many lasting friends in 

 all classes of society. This was one of the 

 secrets of his great success. It enabled him 

 to draw from men their views on matters 

 of public moment to an extent not possible 

 with most men. In this way he was often 

 led to sound conclusions that later were 

 framed into important legislation. 



Dr. James had the rare faculty of being 

 able to look ahead and anticipate public 

 needs. Thus he always seemed to be not 

 only fully abreast of the times, but ready 

 for every emergency as it arose. His wise 

 foresight and tact often enabled him to dis- 

 pose of important public issues efficiently 

 and satisfactorily, which In less skillful 

 hands might have proved causes of great 

 trouble and friction. His death will mean 

 a definite loss to the people of Canada. We 



have reason to be grateful that he has lived 

 The beneflls that are so freely flowing from 

 his numerous achievement* will be a lasting 

 monument to his worth. 



Weeds on City Lots 



Have you ever noticed the wonderful 

 crops of weeds that thrive at this season of 

 the year on the vacant lots of your town or 

 city, especially on the outskirts of the 

 municipality. Various methods of dealing 

 with this nuisance have been suggested. 

 One is that municipal officers and road mas- 

 ters should be given authority to cut the 

 weeds on vacant property and assess the 

 cost to the property owners. This sugges- 

 tion has much to commend it. 



The main cause of this trouble arlseh 

 from the speculative holding of land for an 

 expected advance in value. Those who hold 

 land in this way do not intend to use it 

 themselves, but continue to demand a price 

 for it that effectively keeps it out of the 

 reach of many who would be glad to use it 

 if they had the chance. Were municipalities 

 to lower the tax on improvements and add 

 it to land values as has been done of late 

 years by many municipalities in Western 

 Canada and elsewhere, much of this vacant 

 land would soon be placed on the market 

 and ultimately put to productive use. Such 

 action would make it easier for municipali- 

 ties to acquire land for park purposes, and 

 would facilitate the erection of better 

 houses for and by working people. All who 

 favor civic improvement should place the 

 taxation of land values as one of the first 

 planks in their platform. 



Self Poise Pays 



The moment the element of fear enters 

 a man's mind that moment his judgment 

 and reason become undermined to exactly 

 the extent that he gives room to his fears. 

 When some one in a crowded building yells 

 "fire" and starts to rush for the exits a 

 general panic is likely to happen. People 

 act on the impulse prompted bv their fears 

 when were they to wait but for a few mo- 

 ments they might find alarm was not war- 

 ranted. 



Fruit growers who early in the season 

 begin to shout "over production," "glutted 

 markets," "low prices," help to bring about 

 the condition they are anxious to avoid. In 

 this they are often helped along bv shrewd 

 buyers. Such talk is unsettling, helps to 

 riopres.s prices and works general harm. 

 Fortunately there is little ground for 

 panicky feelings this season. Crops on the 

 whole are likely to be good but not large. 

 The public is prosperous. There should be 

 a large consumption and reasonable price*. 



A teamster in the city of Ottawa, who 

 backed his waggon against a city shade 

 tree and damased it was apprehended and 

 fined five dollars by the city magistrate as 

 a warning to other careless drivers. The 

 constable who arrested this man, as well as 

 tho mTcistrate who fined hini. both showed 

 a practical interest in civic improvement. 



The fact that there are some half dozen 

 d'lsfers in use in Ont.nrio orchards already, 

 although their value has not yet been re- 

 ported on definitely by any of our Canadian 

 government stations, indicates how keen 

 will be the demand for them if the experi- 

 ments in their use that have been conducted 

 this season prove successful. 



This season is likely to prove another in 

 which the Economy crate will be in demand. 

 It may result in steps being taken to 

 standardize (his type of package. 



