November, 191 1 



THE CANADIA^N HORTICULTUEIST 



263 



m 



table growers take concerted and vigorous 

 action immediately the- are likely to lose 

 the use of the horticultural biiilding for the 

 purpose for which it was intended. They 

 should refuse to be put off with promises, 

 and insist on being granted their full rights 

 in connection with next year's exhibition. 



PUBLISHER'S DESK 



OUR ISSUES FOR 1912 



Last month we told our readers that we 

 were planning a series of articles on the 

 growing of fruit, flowers and vegetables for 

 each issue of The Canadian Horticulturist 

 during 1912. Our plans in regard to these 

 issues are now practically completed. Lead- 

 ing growers in all parts of Canada have 

 promised to contribute the special articles 

 for which we have asked, and thus we are 

 assured, that the various issues of The 

 Canadian Horticulturist next year will bo 

 incomparably the best we have ever pub- 

 lished. , • 1_ J.U 



During the year we will publish three 

 special issues. These will include the Feb- 

 ruary number, which will be devoted to 

 spraying, both in the orchard and garden. 

 The April number will be our first garden 

 annual, and the September issue our second 

 special packing number. Space does not 

 permit of our giving an outline in this issue 

 of all the special articles which will bo 

 published in the various departments of all 

 twelve issues next year. Suffice it to say 

 that timely articles on fruit growing will 



I 



Why Do They Pay It? 



A single full-page advertisement in 

 some of the leading magazines costs 

 anywhere from $1,000 to $7,000, "f 

 more. A one-inch advertisement in 

 these magazines costs as high as 

 $140 for a single issue. 



Numerous firms in Canada and the 

 United States spend annually from 

 $100,000 to several times that amount 

 for the sole purpose of telling people 

 abo\4t their goods, through different 

 forms of advertising. 



A concern must have a lot of con- 

 fidence in the goods they sell v*(hen 

 they will spend such sums of money 

 to let people know about them. Well 

 they know that people will not con- 

 tinue to buy their goods if these 

 goods do not give satisfaction. Can 

 you imagine shrewd business men 

 continuing to spend large sums of 

 money to advertise their goods if they 

 did not KNOW that these goods were 

 the very best they could produce, 

 and that they were giving satisfac- 

 tion to customers. 



When an advertiser CONTINUES 

 to use good-sized advertising space 

 to promote the sale of his goods, it 

 is the best possible guarantee we 

 can have that his goods are reliable. 

 The loss to the individual purchaser 

 is not to be compared to the loss to 

 the advertiser, if his goods do not 

 please his customers. 



Advertisers in The Canadian Hor- 

 ticulturist are paying their money 

 for the privilege of telling you about 

 their goods, or the service they have 

 to offer you. They believe in their 

 goods. We believe in them, too, else 

 these advertisements would not be 

 appearing in The Canadian Horticul- 

 turist. 



and by a number of successful amateur 

 flower growers will appear from month to 

 month. Among these special articles will 

 be some devoted to the fighting of insect 

 pests, the use of fertilizers and timely 

 planting tables. 



Special articles have been arranged also 

 for the vegetable department for each issue 

 of the year. These will deal with the use 

 of fertilizers, methods of cultivation, the 

 growing of special crops, spraying and 

 fumigating for insects and other timely and 

 valuable subjects. 



This year some fiftv horticultural socie- 

 ties in Ontario subscribed for The Canadian 

 Horticulturist for all their members. We 

 can assure these societies and any others 

 which may decide to follow their example, 

 that if tiiey decide to subscribe for The 

 Canadian Horticulturist again next year 

 they will give their members unusual value 

 for their money. In spite of these and 

 other improvements, we are planning for 

 1912,thesubscription price of The Canadian 

 Horticulturist will remain as at present 

 only sixty cents a year, or two years for one 

 dollar, with special rates for horticultural 

 societies and fruit growers afsociations. 



Htiorable Martio Bnrrell 



Dominion Minister of Agricnilure 



Canada's new Do-ninion Minister of Agricul- 

 ture is a practical fruit-grower. Born in 1858 

 at Farington, Berks. England, he came to Can- 

 ada in 1883. A horticulturist in vocation, he 

 tried farming in the Niagara Peninsula, and did 

 considerable work as a farmers' institute lec- 

 turer, but later the productive areas of south 

 ern British Columbia attracted him. In 1899 he 

 became associated with the fruit industry 

 around Grand Forks. B. C. where he conduct- 

 ed a large fruit ranch that has been looked 

 upon as being a model. An illustration of this 

 orchard appeared in our April issue, and an 

 article by Mr. Burrell. describing it, in our 

 August number. He also established a nursery, 

 and is a member of the British Columbia 

 Board of Horticulture, and has frequently acted 

 as a judge at fruit fairs, including Vancouver s 

 big apple show. 



be published from the pens of fruit growers 

 in all the leading fruit provinces and from 

 government authorities, practically all of 

 whom have national reputations. 



In the floral department there will be a 

 series of twelve articles, one appearing in 

 each issue, describing leading gardens in 

 various cities and towns. The first of 

 these articles will appear in our January 

 issue. It will describe the garden of Lady 

 Grey at Ottawa, now the garden of the 

 Duchess of Connaught. It will be written 

 by Mr. 'W. T. Macoun, of the Central Ex- 

 perimental Farm, Ottawa, who helped Lady 

 Grey to plan and arrange it. Gardens 

 owned and conducted by amateurs will be 

 described in later issues by such well-known 

 contributors, among others, as Miss M. E. 

 Blacklock, of Toronto, and Mr. Buck, of 

 the Central Experimental Farm, Ottawa. 



In each issue throughout the year will ap- 

 pear a page of timely suggestions for 

 amateur flower growers. This material will 

 be furnished during the first six months of 

 the year by Mr. E. I. Mepsted, of Ottawa, 

 a past president of the Ottawa Horticul- 

 tural Society, during the following three 

 months bv Mr, H. E. Gould, of Sussex, New 

 Brun.swick, one of the best known writers 

 on floral subjects in Canada, and during 

 the last three months of the year by Mr. 

 J. McPherson Ross, of Toronto, whose 

 ability as a writer is well-known to readers 

 of The Canadian Horticulturist 



In addition to the foregoing article.s, 

 special articles of a timely nature by such 

 well-known contributors as Mr. Wm. Hunt, 

 of the Ontario Agricultural College; Mrs. 

 A L Jack, C1iate<iuay Basin, Que.; John 

 Cavers, Oakville; E. F. Collins, Toronto, 



SOCIETY NOTES 



lut^ We invite the officers of Hortl- [yp 



SS cultural Societies to send In ehort, ag 



IU5 pithy reports of work that would In- mc. 



^ terest members of other Hortlcnltu- 3^ 



[US ral Societies. ^ 



Horticultural Convention 



Each year the annual convention of the 

 Ontario Horticultural Association grows in 

 interest and importance. This year's prom- 

 ises to be no exception. It will be held in 

 the City Hall, Toronto, Thursday and Fri- 

 day, November 16 and 17. At the opening 

 session Thursday afternoon ^'11 ■'e ffi^fn 

 the address of the president, R. B. Whyte, 

 Ottawa; the report of the treasurer, U. 

 B Cowan, Peterboro, and the report of 

 the superintendent of horicultural societies, 

 J Lockie 'Wilson, Toronto. Addr^ses will 

 be given also on "Sweet Peas, Varieties 

 and Cultivation," bv T. D Dockray T<^ 

 ronto, and on "The School Garden, by 

 Harvey Gayman of Jordan Harbor. 



Thursday evening addresses will be given 

 by Hon. J. S. Duff. Minister of Agricul- 

 ture, and by Mr^. Dunnington-Grubb of 

 London, Eng., on "The Modern Home and 

 the Ga;den City Movement." This addreps 

 will be illustrated with ^^^^'^^'i^XlcIro 

 There will be an address also on "The Care 

 and Arrangement of Lawns, by J. a. 

 Thorne of New York. . 



The Friday morning session will be d^ 

 voted to the nomination of officers, tne 

 Orientation of reports and to »<^dress<ss on 

 •'tJniraea^ " by "W. T. Macoun, Ottawa, ana 

 on'^-^'Broldview Boys' Institiite and 

 Tte Field of Work." by the superintendent 

 C J. Atkinson. Toronto. 'The concluding 



sessfon Friday ^««'-"«°" /■" "^Jr^ C 

 the election of officers and addr^ bv C. C 



James, C.M.G., I>?P«*y ^'"'f "..cLrants 

 cultur4, Toronto. An address on ^""""^ 

 and S^seberries" will be pven bv R^ B^ 

 Whvte, and one on "Gladiolus," . by John 

 Cav^ Oakville. There will be sing e fare 

 ra^ to the convention from all points in 

 Onttrio A large attendance, especially on 

 Sie part of members of horticultural so«- 

 eties, is expected. 



Nomenclature Committc 



A meeting of the Nomenclature Commit- 

 tee of Se Ontario Horticultural As»oc.ation 



(Continued on page v) 



