December, 191 1 



THE CANADIAN HORTICULTURIST 



289 



tricts. He criticises the government for 

 not having done more to prevent the spread 

 of injurious insects, such as the San Jose 

 scale, and. of fungous and other diseases of 

 fruit treeSj-by taking the responsibility for 

 this work and placing it in the hands of 

 thoroughly competent . provincial inspect- 

 ors to be appointed by the government. 

 This is a reform which has long been need- 

 ed. Both this proposal and the one in re- 

 gud to the establishment of packing schools 

 were indirectly endorsed last week by the 

 members of the Ontario Fruit Growers' As- 

 .sociation, who passed resolutions aavocat- 

 ing the provincial government to aaopt 

 such measures. 



Finally Mr. Rowell claims that immigra- 

 tion into the fruit districts of Ontario, and 

 the fruit interests of the province as a 

 whole can be best promoted by the holding 

 of a national apple show which, he pointed 

 out at Guelph, would serve to draw the at- 

 tention of the world to our great fruit dis- 

 tricts. In this connection Mr, Rowell points 

 out that while at the Ontario Horticultural 

 Exhibition only $1,500 is offered in prizes 

 for fruit. British Columbia, which does not 

 produce one-quarter the amount of fruit 

 grown in Ontario, offered $50,000 in prizes 

 at the National Apple Show held in that 

 province a year ago. From this we may 

 presume that Mr. Rowell is in favor of not 

 only increasing the grant to the Ontario 

 Horticultural Exhibition, but in making 



Why You Pay Less 



"How can advertisers afford to sell 

 their goods cheaply when they pay 

 so much to advertise them?" is a 

 question that must occur to many, 

 when they read of the large amounts 

 spent by different firms to tell the 

 public about their goods. It is a fact 

 that, quality for quality, advertised 

 goods are usually cheaper. Why? 



The selling price of any commodity 

 is made up of three things — cost of 

 production, cost of selling, and profit. 

 Anything which will reduce one or 

 more of these will allow the goods to 

 be sold at a lower cost to the ultimate 

 buyer — you. 



SUCCESSFUL ADVERTISING RE- 

 DUCES ALL THREE. 



Goods can be manufactured, grown 

 or otherwise produced in large quan- 

 tities much mare cheaply than in 

 small quantities. Advertising lessens 

 the cost of production by creating an 

 increased demand for the goods adver- 

 tised, and enabling them to be pro- 

 duced in larger quantities. 



Advertising lessens the selling ex- 

 pense in many ways. The printed 

 advertisement can talk to thousands 

 or even millions of persons at once, 

 while the personal salesman or agent 

 can only talk to one, or at the most, 

 afew people at once. Advertising makes 

 a line of goods well known, and peo- 

 ple ask for them instead of having to 

 be urged to buy them. Advertising 

 lessens transportation charges. It is 

 cheaper to ship goods in carload lots 

 than in smaller quantities. 



Advertising enables the dealer to 

 reduce his profits on individual sales 

 by increasing the number of sales. 



This explains why firms which ad- 

 vertise extensively and coi'sequently 

 do a big business, can alwys give 

 better value than the firms wh"ch say 

 they do not advertise, because it costs 

 too much. 



a substantial grant towards the holding of 

 a national apple show. 



Whether the party Mr. Rowell represents 

 is elected to power or not the stand he has 

 taken on these questions will prove of ben- 

 efit to the fruit industry. His proposals 

 are timely and applicable, and the Con- 

 servative party, which has aided the fruit 

 interests materially during the past few 

 years, will do well to pay attention to them. 



Fruit growers in various sections of 

 British Columbia have adopted a novel 

 method of creating a market for their fruit 

 in the Old Land. They unite in putting up 

 car loads of high-grade fruit and consign- 

 ing it direct to friends and private patties 

 in Great Britain. In some cases this fruit 

 is accompanied by a representative of the 

 growers. As great care is taken in the 

 packing and selection of the fruit the first 

 car load paves the way for further .ship- 

 ments. Owing to the success that attended 

 a car load of apples that was sent by resi- 

 dents of the Okanagan valley to friends in 

 the Old C-ounty last year, the Vernon Board 

 of Trade has made arrangements to forward 

 two cars thi.s year. The cost of sending a 

 box to a specified address at any point in 

 Great Britain is a dollar and a half, and 

 to points in Belgium, France or Holland, 

 two dollars. Fruit growers in the east 

 might well follow the example which has 

 thus been set. 



?nlSnl5nl?iJ\l5nl5ni3niajTl m 



Christmas is .still three weeks and a half 

 away — a very long time to the little people, 

 if not to us adults — but as there is noth- 

 ing like being forehanded we want you. our 

 readers, to know that our best wishes for a 

 hanpy Christmas and a New Year full of 

 spiritual and material prosperity are yours. 



The January issue of The Can.vman Hor- 

 TictrLTTTRiST will be full of timely, interest- 

 ing articles for the fruit, flower and vege- 

 table grower. In addition to containing 

 extracts from paners read at the recent pro- 

 vincial fruit and vegetable growers and hor- 

 ticultural conventions that were held dur- 

 ing the past month and that will he held this 

 month by the fruit growers of Quebec, pro- 

 minence will Le given to an article by pro- 



minent authorities on fruit growing in the 

 leading fruit provinces of Canada dealing 

 with the varieties of fruit best adapted for 

 growth in the different provinces. This 

 article will be valuable for those of our 

 readers who are planning to purchase nur- 

 .sery .stock for planting next spring. In ad- 

 dition, there will be an article by Mr. H. S. 

 Poart, of Burlington, dealing with the best 

 varieties of small fruit for Ontario. The 

 feature of the floral department will be the 

 special article by Mr. W. T. Macoun, of 

 the Central Experimental Farm, Ottawa, 

 describing Lady Grey's garden at Govern- 

 ment House. Ottawa, now the garden of the 

 Duke and Duchess of Connaught. This ar- 

 ticle will be profusely illu.strated by photo- 

 graphs taken specially for The C-\nadian 

 Horticulturist. Mr. E. I. Mepsted, an 

 officer and a past president of the Ottawa 

 Horticultural Society, will give the first of 

 a series of articles, to be contributed by 

 him. each of which will contain timely sug- 

 gestions for the amateur flower grower on 

 the care that should be given their flowers 

 during the month that is to follow. There 

 will be a special article also by Mr. Wm. 

 Hunt, of Guelph, entitled "Plants and 

 Flowers for the Window." The issue 

 throughout will be well illustrated, and 

 .should furnish a treat for our readers. 



The past year has been the most success- 

 ful in every way in the history of The 

 Canadian Horticulturist and its small 

 sister The Canadian Florist. Our total 

 receipts from advertisements and from sub- 

 scriptions have been larger than ever be- 

 fore, and during 1912 we anticipate a still 

 further improvement. The circulation of 

 The Canadian Horticulturist is to-day 

 larger than ever before, and is steadily 

 growing. All this means that we are going 

 to be able to give our readers better and 

 .still better value for their money in spite 

 of the fact that the subscription price of 

 The Canadian Horticulturist is lower than 

 that of any other similar magazine of its 

 class on the continent. 



Owing to the numerous conventions and 

 exhibitions held during the past month and 

 the consequent pressure on our editorial 

 columns, a number of valuable articles had 

 to be crowded out of this issue of The 

 Canadian Horticulturist. These will be 

 published as rapidly as space permits. 



The Ontario Horticultural Convention 



THE four sessions of the sixth annual 

 convention of the Ontario Horticul- 

 tural Association, which was held in 

 Toronto, November 16 and 17, were 

 crowded full of interesting addresses and 

 discussions on the growing of flowers and 

 with the consideration of matters relating 

 to the advancement of the horticultural in- 

 terests of the province, more particularly as 

 they relate to the management of our hor- 

 ticultural societies. The attendance of 

 delegates was the largest in the history of 

 the a.ssociation. From one to three or four 

 delegates were present from societies in all 

 parts of the province from Vankleek Hill 

 and Ottawa in the east to Windsor and 

 Goderich in the west 



More and more the association is becom- 

 ing a means of promoting the interests of 

 the local societies. In consequence, much 

 of its attention has to be given to matters 

 of policy relating to the societies. One 

 of the most important resolutions passed at 

 the recent convention was one moved by W. 

 n. Burgoyne, of St. Catharines, and second- 

 ed by J. P. Jaffray, of Gait, urging the 



Ontario government to increase the grant 

 to horticultural societies from ten thousand 

 dollars to twelve thousand five hundred dol- 

 lars a year. This increase has become ne- 

 cessary as a result of the increase in the 

 membership of the horticultural societies, 

 which now amounts to almost eleven thous- 

 and, and by the fact that a number of new 

 societies are to be organized after the first 

 of the year. This resolution will be laid be- 

 fore the government, which will be urged 

 to give it favorable consideration. 



In view of the splendid work being done 

 on behalf of the individual societies by the 

 Central Organization, it was decided to 

 make a special effort this year to induce the 

 former to affiliate with the latter. In this 

 connection and in order that there may be 

 no unfairness in the affiliation fee charged, 

 as well as with the object of increasing the 

 funds of the provincial association, it was 

 decided to change the amount of the annual 

 fee charged the local societies by increasing 

 the fee to the larger societies. Hereafter 

 the societies with a member,ship of three 

 (ContiJiued on page HOii) 



