THE BEE-KEEPERS' REVIEW 



pendulum swings one way, it is quite 

 certain to swing- the other way. If too 

 many desert comb honey production, then 

 comb honey will become scarce, and may 

 reach a price where its production may 

 again become more profitable than the 

 production of extracted honey. 1 think 

 that the bee keeper who is located in 

 a good location for producing comb 

 honey, and whose hives and fixtures and 

 experience are all adapted to comb honey 

 production, better keep on producing comb 

 honey. 



Nothing Like Actual E-xperiene. 



So thoroughly do I believe in specialty 

 that, if it weren't for one thing, I think I 

 should drop even the keeping of bees, for 

 the work of editing the Review. A 

 sentence from a correspondent's letter 

 gives the reason very graphically. He 

 says: "Your editorials come hot from 

 the field of action." There you have it. 

 Nothing enables a man to write of any 

 work, like the doing of that work with 

 his own hands. I think I can make the 

 Review better by doing a certam amount 

 of actual work with the bees myself. 



Five Dollars a Day for Thinking. 



In conversation recently with a promi- 

 nent. Eastern bee keeper, he told of a 

 neighbor who often left his work and 

 spent an hour or more delivering two or 

 three pails of honey to some customer. He 

 said that this was decidedly bad business. 

 If a man is going to peddle honey, let 

 him make a business of it. The delivery 

 of a small lot of honey by leaving regular 

 business is done at a loss. "Why," ex- 

 claimed my friend, "my time is worth 

 $5.00 a day, just to sit down and thinl<, 

 and plan how to manage my work to 

 better advantage." 



That is the kind of man who succeeds; 

 who does big things. The man who 

 realizes that time is really valuable to 

 use in "sitting down to think" about his 

 business. The most of us ought to do 

 more thinking, and perhaps we would 

 not need to do so much worl<. 



An Advertising Scheme for Increasing the 

 Circulation of the Review. 



No matter how good a journal a man 

 publishes, it is of no value unless it has 

 readers. In some manner it must be 

 brought to their attention. They must 

 first become acquainted with its merits 

 before they will subscribe. In short, the 

 publisher must advertise as well as 

 publish. To secure and build up a pay- 

 ing list of subscribers to a bee journal is 

 a long, hard, and costly struggle. I pre- 

 sume every subscriber that I now have 

 has cost me, at least, 82. CO. Various 

 are the schemes that I have worked, and 

 I am now about to carry out a new one. 

 It may be an old one, but it is new to 

 me — originated in my own brain. It is 

 as follows: I am printing 100.000 little 

 slips setting forth the leading features of 

 the Review, and these slips are furnished 

 free to supply dealers who will enclose 

 them in their own circulars. In con- 

 sideration of the advertising thus secured, 

 the Review will be offered on these slips 

 to new subscribers at a discount, and, in 

 addition, the dealers will also be allowed 

 a commission on all subscriptions thus 

 secured. A slip returned to the dealer 

 who sent it out will entitle the one who 

 returns it to secure the Review for one 

 year at a discount. This is necessary to 

 protect the dealer, otherwise subscriptions 

 would be sent direct to me. 



Why am I telling of this in the Review? 

 Because half of my subscribers may re- 

 ceive these slips, and will be asking why 

 this discount to new subscribers, and not 

 to them? The Review could not exist 

 if its regular subscribers did not pay full 

 price; but I can afford to go to almost 

 any length to secure new subscribers — 

 to get m.en to reading the Review, to 

 become acquainted with it, and to like it 

 so well that they will keep on reading it, 

 paying full price for it. To get them to 

 make a start, there must be some extra 

 inducement ofTered. I presume that nine- 

 tenths of my present subscribers were 



