THE BEE-KEEPERS' REVIEW 



wIuMi every oiie is heiit (Hi ecoiKniiy. 

 Much education will need to he carried 

 on to convince the consumers that the 

 cheapest is not always the most econom- 

 ical in the long- run. 



THE TIME HONEY IS EATEN. 



The seasons of the year when honey 

 is eaten should be well understood by 

 the liee man. and the grocers supplied 

 w ith an extra good supply for these 

 times. 



In the fall and early winter comb 

 honey is eaten principally, but with the 

 cfMning of hot pancake and Ijiscuit 

 weather the use of extracted honey is 

 increased. Around Christmas and for 

 several weeks after little honey is 

 bought, principaly because the buying 

 of holiday gifts takes all the money 

 that has been spent on delicacies, and 

 honey is not considered a necessity by 

 people generally. 



About February 1st the honey trade 

 picks up again and is better than in the 

 early winter, for the home made pre- 

 serves are giving out and hot cakes are 

 in demand at every morning meal. The 

 call for honey now continues strong till 

 warm weather comes Ijringing the fresii 

 fruits and vegetables. 



House to house se ling of honey can- 

 not be surpassed as a means of popular- 

 izing the use of honey, but the method 

 is impossible for many and a shorter 

 and quicker way is necessary for the 

 majority of honey producers. 



DEMONSTRATIONS AT FAIRS. 



At fairs the people come past your 

 booth and there you can get them to 

 sample the honey, and if the fair man- 

 agement permits, as most do, you can 

 sell a lot of honey right on the grounds. 

 The prizes offered by the fair manage- 

 ment will often pay for the expense of 

 exhibiting and you can so get a lot of 

 free advertising. A distinct "brand" for 

 your honey will be a necessity, so the 

 people when they go home will carry 

 distinctly in their minds just what to 



call for when they go to the grocer's 

 the next day. The wholesalers should 

 have a stock oi your product on hand 

 unless you keep the retailers supplied 

 yourself. There is a great loss of ef- 

 fort, where exhiliiting is done at the 

 fairs and then the label on the honey 

 just says, "Pure Honey, put up by John 

 Smith." An easily remembered and 

 striking trade name will go a long way 

 if it is put on an attractive label. 



SELL THROUGH WHOLESALE GROCERS. 



There is one important point in the 

 method of distribution, and that is the 

 increased confidence and added dignity 

 that comes with the selling through the 

 wholesale grocery houses. Wholesale 

 houses as a rule have a reputation for 

 honesty and integrity in business. Any- 

 thing that does not prove satisfactory 

 can generally be returned. A retailer 

 feels that if he buys of the wholesaler 

 he has something that will sell, else why 

 would the wholesaler put any of the 

 goods in stock and offer it for sale? 

 The retail grocer feels, and rightly so, 

 that the wholesaler is placing his repu- 

 tation at stake with every article he of- 

 fers to the retail trade. If a wholesale 

 salesman offers honey to a grocer, that 

 grocer figures that he will without doubt 

 sell some of it to his competitors, and 

 if his competitors can sell that honey, 

 certainly he can. 



THE DISPLAY BOOTH. 



The honey display booth should be 

 arranged so as to show the honey off 

 to the very best advantage and also 

 give the best opportunity to give out 

 samples and let every one that wishes 

 to taste the honey, do so. Attendants 

 enough should be on hand to explain 

 the methods of producing honey, its 

 characteristics, flavors and information 

 about bees, for bees are a never ending 

 source of curiosity. Several colonies of 

 liees in observatory hives with all the 

 dift'erent appliances used in and about 

 the apiary will be of interest to many. 



