290 THE BEE-KEEPERS' REVIEW 



How You Can Help the Review and 

 Get Paid for Your Trouble. 



The best kind of an advertisement that a publication can have, is £. good 

 word from a satisfied subscriber to a friend. I l<no\v that the Review must 

 have a lot of satisfied subscribers from the fact that such a large number of 

 them have been taking it so long. 



Now I am going to ask every live subscriber to help me boost the subscrip- 

 tion list between now and January first. I am asking you right now for two 

 new subscribers from your neighborhood. I am sure they are there, and that 

 you can get them. It is only a question of "will you?" and I think you will. 



Use These Arguments. 



Take a copy of the Review, and go right over to that friend or neighbor 

 who keeps bees. Tell him how you value the paper, and how oftentimes one 

 article is worth many times the subscription price. If he says that he has but 

 a few colonies of bees and doesn't read much, tell him he doesn't have to 

 read much — that if he gets any information during the whole year that will 

 enable him to get an e.xtra eight pounds of honey, that it pays for the Review. 

 More than that, tell him if he has any boys or girls who will get interested in 

 bee-culture from reading the Review, that it may mean an additional revenue 

 from the farm, and may also be the means of keeping that boy or girl from an 

 tinnaftiral city life. Can he afford to invest a dollar for the welfare of his 

 children? 



For Beginners, Too. 



If he says that he is just a beginner and that the Review is for the 

 advanced bee-keeper, tell him that is where he is mistaken. The Review is 

 for the advanced bee-keeper, but for the beginner also. Tell him if he wants 

 to learn how to keep bees, that he wants to get right up close to the big 

 fellows who are making a practical success of the bee business, and that is 

 just the kind of fellows who are w^riting for the Review. If he thinks the 

 bee industry is a small affair, tell him Uncle Sam estimates that there are at 

 least 800,000 bee-keepers in the United States. 



Balance of Year Free. 



Last, but not least, tell him you are going to give him the balance of this 

 year free, providing he subscribes right now for 1912. Also tell him that he 

 can help you by subscribing now, for the editor and publisher has offered to 

 extend your subscription one year if you can help him boost that subscription 

 list by sending in but two new subscribers for 1912. Ask him if he will be 

 one of the two, providing you can get the other. Don't be afraid to tell him 

 what you get out of this — it won't hurt, but will help you get him. He will 

 appreciate the confidence. 



That's the Proposition. 



Send in two new subscribers for 1912 at once, and I will send the new 

 subscriber the paper to the end of 1912 for his payment, and I will extend 

 your subscription one year for your trouble. Subscription price to collect is 

 the same as applies to your locality, given in editorial department of this issue. 



THE BEE KEEPERS' REVIEW, 



230 Woodland Ave.. DETROIT, MICHIGAN. 



