THE BEE-KEEPERS' REVIEW 



303 



central point, and operated by a com- 

 petent execntive department, tlie real as- 

 set of the company to consist of a copy- 

 righted trademark to be advertised gen- 

 erally and systematically, under which 

 the honey of the members should be 

 sold and guaranteed. 



The expenses of advertising and man- 

 agement to be paid by the labels for 

 distinguishing such guaranteed product. 



SAMPLING AND GRADINf;. 



Of course, a system of sampling and 

 grading would be necessary to insure 

 uniform results, and this with the actual 

 selling to the jobbers would lie in the 

 province of the Executive Department, 

 leaving the producer free to devote his 

 energies to enlarging his output and im- 

 proving its quality. 



You can readily see that a proposition 

 of this nature fully carried out is a big 

 proposition indeed, requiring a big 

 executive capacity, and one that would 

 bring big results to producers. 



You know enough about the advertis- 

 ing business to know that a big amount 

 could be used that way, but a fraction 

 on each pound, "licensed," would bring- 

 in a big amount. 



It would be easier to handle a propos- 

 ition of this kind if the goods could be 

 gathered together in some central point 

 and graded first, then reshipped to place 

 of distribution, but this is obviouslv im- 



possible and if we attain anything like 

 success, a plan built along the lines sug- 

 gested seems to be the obvious thing. I 

 have had something to do with joint 

 stock companies, both popular and close, 

 and I believe that this could be worked 

 out to a successful completion. 



The National has hinted at something 

 of this kind, once or twice, but their 

 plans lacked scope, and failed to grasp 

 what to my mind is the chief factor for 

 success — a thoroughly adjusted copy- 

 riglifed trade kibel — which, while it 

 would possibly aid the sales of all un- 

 branded honey, would discrniinate 

 enough to make it worth while for every 

 up-to-date producer to buy the privilege 

 of using it. 



Redke}', Indiana. 



[I am afraid, Friend Williams, that 

 your plan would strike some snags. The 

 consumer has been educated to believe 

 that a "brand" or trade-mark'' means 

 "every can alike." By selling the right 

 to use this trade-mark to all mem- 

 bers you would have every kind and des- 

 cription of honey put up under that 

 brand. The consumer, not finding it all 

 alike would naturally brand the whole 

 thing as a humbug. 



But your suggestion to ship the honey 

 to some central place, there to be graded 

 and branded, is good, and I predict will 

 be done at no very distant date. There 

 is no question but what the marketing 

 system is capable of much improve- 

 ment.] 



The Caucasian Bee Among the Leaders. 



J. w. 



"^Jl WISH to reply to Mr, Strohs- 

 Jf chein, page 172, July issue of 

 Review. I have been interested 

 in bee culture for 25 years. I have 

 given both old and new races of bees a 

 fair trial, and will say the Caucasians 

 have proven the best of all varieties, 

 so far. 



Your many readers may ask the 

 question, why? Well, we have three 

 honey flows in Central Ohio. First, the 

 fruit bloom; second, clover; third and 



BLAKE. 



lastly, fall flowers. There is a lapse 

 of three or four weeks between fruit 

 bloom and clover. The Caucasians dur- 

 ing this dearth keep right on raising 

 brood and are in splendid condition 

 when the clover is blooming. The 

 Italians stop at brood rearing at the 

 end of each honey flow, therefore they 

 are behind in numbers and a colony 

 of bees few in number is no good when 

 it comes to comb honey production. 

 Caucasian queens are more prolific 



