1910 



GLEANINGS IN BP:E CULTURE 



411 



bound to cause more call for the article from 

 his store, and it is up to him to have a nice 

 assortment of the goods. 



Then tell him that honey affords a good 

 living profit; that it is eatable every day in 

 the year, and his sales will not stop in Au- 

 gust or December, or "in months without 

 an R." 



The two points above mentioned can not 

 be put in too strong language — well adver- 

 tised, salable goods. 



You all know that the live retailer exerts 

 considerable influence with the housewife. 

 If he will exhibit a nice box or bottle of hon- 

 ey, and bear down upon the point that it is 

 the best table delicacy that money can buy, 

 he will almost inevitably make a sale be- 

 cause his own exertions will have been pre- 

 ceded and helped by the advertising in the 

 magazines. And the more honey he can 

 sell, the more money he can make, and this 

 money is what he is after. 



Lastly, the dealer's advertising should 

 give him a little talk about the merits of 

 honey something like the advertising to 

 the consumer. 



Then the retailer, knowing that honey is 

 being widely advertised; that its sale is 

 bound to increase by reason of this advertis- 

 ing which is going to be kept up; that its 

 merit is universally recognized; and that it 

 will pay him a living i)rofit, will see the ne- 

 cessity of pushing the button. He can't af- 

 ford not to hustle, for he will find his com- 

 petitor making a specialty of the article he 

 is neglecting. 



There are grocery papers and grocery pa- 

 pers, and I have been reading them — good, 

 bad, and indifferent ones — for 25 years. Were 

 I to separate tlie sheep from the goats — and 

 the teddy bears which are neither — there 

 would be a small flock of the creatures whose 

 pedigrees I have been rather familiar with. 

 In these I would use a liberal space all the 

 time, and in this space I would have read- 

 ing matter which would be a heart-to-heart 

 talk with intelligent dealers. I would have 

 the matter changed often, and I would have 

 some nice small illustrations of honey in its 

 different forms and on different tables from 

 prince to i^auper. I would have the best lo- 

 cation the paper would give me, and I would 

 seek the friendliness of these journals in all 

 legitimate ways. 



The use of honey in this country, I be- 

 lieve, can be more than doubled. It is sel- 

 dom seen on the city table, and one reason 

 for this neglect arises from the fact that bee- 

 keepers in some respects are not like bees, 

 because the latter get busy. Raise the mon- 

 ey to pay for advertising, and in due time 

 you will be able to emulate the Owl and the 

 Pussy Cat who 



"went to sea 

 In a beautiful pea-green boat. 



They took some honey and plenty of money 

 Wrapped up in a five-pound note." 



No one or two or three of you can afford 

 the expense. You must form an association; 

 and the membership — whicli ought to em- 

 brace all who are looking after their own 



best interests — should be a unit in raising 

 the money. It should be cheerfully given, 

 and the utmost confidence should be extend- 

 ed to those having the matter in charge. 

 Never was truer saying than "United, we 

 stand; divided, we fall." What are you go- 

 ing to do about it? 

 Newark, N. J. 



BEE-PARALYSIS, 



More Information Wanted Concerning it. 



BY J. O. SHEARMAN. 



One of my neighbors, a noted bee-keeper 

 of this place, says he recently received from 

 Washington a voluminous report telling all 

 about foul brood in all its stages; but it was 

 of no use to him, as he was already familiar 

 with it. What he is watching for is some- 

 thing definite in regard to bee-paralysis. 

 He has been investigating a little on his 

 own account, and has found that the Italians 

 in his case are more subject to this disease 

 than the others. Now, this seems to be di- 

 rectly op])osed to the opinion of others who 

 have reported. What is the true state of al- 

 fairs? 



My neighbor does not say that all Italians 

 are more subject to paralysis, but that those 

 were which he had after introducing queens- 

 from a certain locality. 



GENERAL CONDITIONS OF DISEASE IN CALI- 

 FORNIA. 



There is more or less foul brood scattered 

 all over this part of California, and some 

 pay no attention to it. I hear that one man 

 who owned 1200 colonies in apiaries in three 

 counties left some foul-broody frames and! 

 combs scattered about when he moved his 

 outyard away from a point near here, and 

 some of them were picked up by others and 

 used. The inspector does not come very 

 often, and so nothing was done about it. 



HONEY PROSPECTS IN CALIFORNIA. 



The weather was pretty dry in February 

 and in part of March; but during the last of 

 March we had two big rains that came slow- 

 ly enough to soak in and not run off. The 

 sage has started to grow, and both white 

 and black are doing well. The orange is 

 just now coming into bloom, and is set very 

 full. 



Pomona, Cal. 



[Italians are probably no more subject to 

 bee-paralysis than any other race; but it 

 has been shown that this disease can be 

 transmitted through a queen received from 

 localities where that disease exists. What 

 your neighbor reports is probably true. All 

 colonies showing any trace of bee-paralysis 

 in a queen-rearing yard should be promptly 

 removed to an isolated location or destroy- 

 ed. Since your report was written, later re- 

 ports seem to show that the season in South- 

 ern California will probably not come up to 

 expectations. — Ed.] 



