12 



THE CANADIAN HORTICULTURIST 



Floral Edition. 



The Fruit & Produce Market 



The Commission firms undernoted 

 wish consignments of fruit and 

 general produce. They will be 

 pleased to have you write them for 

 Information, shipping stamps, etc.. If 

 you have fruit or vegetables for sale. 



H. J. ASH 



44-46 Church St. 



Toronto, Ont. 



CONSIGNMENTS OF FRUIT AND 

 VEGETABLES SOLICITED. 



Shipping Stamps furnished on request. 



D. SPENCE 



82 Colborne Street • Toronto 



Solicits Your Consignments of Fruits and 

 Vegetables, 



Prompt Returns. Shipping Stamps 

 Furnished. 



MANSER, WEBB CO. 



83 Colborne Street - Toronto 



Wholesale Fruit and Produce Mer- 

 chants. 



Consignments Solicited on Commission. 



STRONACH & SON 



33 Church St., Toronto, Ont. 

 All shipments of Fruit and other pro- 

 duce consigned to us receive our per- 

 sonal attention. 



Shipping stamps furnished. 

 Phone Main 2390. 



DAWSON-ELLIOTT CO. 



32 West Market St., Toronto, Ont. 



Wholesale Fruit and Produce Consign- 

 ments Solicited. 



PETERS, DUNCAN Limited 



88 Front St. E., Toronto, Ont. 

 See Advertisement on another page. 



H 



Hfl an *xpfrt wreotJer. Le&rn kt bom* by msQ. 

 Wonderful le3soDspre[iiu'edbrworld'B>chuiipioQa 

 Farmer Burns and Prank Gotch. Fr«e book 



ajii 



Wrestling Book FREE 



basis. This was beinK carried out in Cali- 

 fornia witli great succes.s and wherever he 

 had approached growers lu British Colnmbia 

 they had given their approval. 



In Grand Forlts, Walliachin and a num- 

 ber ot Oltanagan shipping centres, the 

 growers were signinK the new agreements 

 which would greatly help the parent organi- 

 zation in financing and in other ways carry- 

 ing on its business. The spealter pointed 

 out that in California financing was made 

 much easier, for when the union had a five- 

 year contract with a grower the banks 

 were more ready to advance loans. They 

 knew that the association was not a yearly 

 affair, but rather a permanent institution 

 organized for the betterment of the indus- 

 try and in the interests of the growers. 

 The idea was approved by the meeting, 

 judging by the hearty applause with which 

 the address was received. 



K. W. Kinnard, manager of the Vernon 

 Fruit Union, quoted figures shov/ing how 

 the tonnage that went through the pack- 

 ing house of that organization had increased 

 during the past three seasons. Tn 1919, the 

 previous big crop year. 307,132 boxes of 

 apples were packed and shipped compared 

 with 212,259 last year and 465.945 this sea- 

 son. In addition to this quantity the follow- 

 ing other fruits had been handled: Crab 

 apples, 91,590 boxes; prunes, 66,275; pears 

 6,679; and plums, 34,299 packages. 



Okanagan Marketing, 1921* 



IN considering what measurers are 

 necessary for future successful mar- 

 keting, we must start with the undeni- 

 able fact that our whole future hangs on 

 the question of quality. The standard of 

 our grade and pack must be made equal to 

 or better than the best that can be found 

 in any market. We must establish and 

 maintain for the brand of B.C. apples a re- 

 putation that will command a preference 

 and a ready sale at fair prices to the dis- 

 criminating purchaser, even though the mar- 

 kets be overfiIled*with the world's produc- 

 tion of inferior quality. We believe that 

 we produce the best apples in the world; 

 that we can send to the markets a larger 

 proportion of perfect fruit than any other 

 fruit growing country. We must prove to 

 the world that this is true, for In this way 

 only can we capture the discriminating 

 trade that will always pay a good price for 

 the best. 



"Quality First." 

 It is obvious that in order to overcome 

 both of the weaknesses which have been 



♦Conclusion of circular letter sent by Olcana- 

 gan United Growers, Ltd., to Us members, In 

 November. The first part appeared in The 

 Canadian Horticulturist for December. 



responsible of the failure to get full advan- 

 tage of the 1921 market condition (see The 

 Canadian Horticulturist for December), 

 there must b3 a unanimity of purpose and 

 action among the producers of B. C. ap- 

 ples. All must accept the standard of 

 "Quality First" and all must unite In action 

 to ensure that this quality fruit shall be 80 

 distributed as to bring the best possible re- 

 turns, that local competition among our- 

 selves shall not be allowed to sap our 

 strength w-hen we measure ourselves against 

 our foreign competitors who are now far 

 ahead of us in the race. This is but 

 another spelling of co-operation, tn no other 

 way but by the united action of all ■ the 

 growers can these evils be remedied, and 

 they must be eradicated or the B. C. fruit 

 industry is headed for disaster. 



The 1923 Crop. 



This statement may appear like exaggera- 

 tion, but it is not. In 1923 it is probable 

 that we will have an apple crop in B. C. 

 that will make this year's crop look small. 

 We may then have no crop failure in the 

 eastern states, — no car shortage in the 

 northwestern states to give us a bare market 

 in the eastern cities— no surplus of cars at 

 home to give us a phenomenally rapid move- 

 ment to distant points— no exchange in our 

 favor, and if we have then no belter organi- 

 zation for controlling distribution and are 

 no better prepared to meet the demand for 

 quality in the big eastern markets, it does 

 not require any gift of prophecy to foresee 

 disaster to the B.C. fruit grower. 



We may have a comparatively light crop 

 in 1922, but this is by no means certain. 

 In any case, it will ill become us to play 

 the part of the foolish virgins. If we are 

 to be ready for the crop of 1923 and the 

 still larger crops of the years to follow, we 

 must get together now and by united effort 

 prepare for the future. There is much to do 

 and but one year within which to accom- 

 plish our purpose. We must have better 

 control of distribution, a better standard of 

 quality, more and better facilities for handl- 

 ing the increasing tonnage, an extended or- 

 ganization for securing and developing new 

 markets. All of these things must be 

 done and all jvill be done If we have the 

 united suport of the growers, upon which 

 we are confidently relying. 



The Mutual Fruit Company, Vernon, B. C, 

 issued cheques in December to growers who 

 shipped through that organization during 

 the season. The returns paid were : Hyslops, 

 ones, $1.50. Duchess, ones and twos, fl.75; 

 crates, $1.25. Wealthys, ones, $1.66; twoo, 

 $1.40; crates, $130. Mcintosh, ones. $1.91; 

 twos, $1.55; threes and crates, $1.00. 



We Solicit Your 

 Consignment 



Send for 

 Shipping Stamp 



Good Prices Always 



For Your Fruit and Vegetables 



OOR lacUltiea enable us to realize top prices at all times for your frutt, 

 vegetables or general produce. Aside from our large connection on 

 the Toronto Market, we have established branch warehouses, with 

 competent men in charge, at Sudbury, North Bay, Cobalt and Timmins. In 

 time of congestion on the Toronto market we have a ready outlet through 

 these branches. We never have to sacrifice your Interests. 



Branch Warehouses: 

 Sudbury, North Bay, 

 Cobalt and Timmins. 



Peters, Duncan Limited 



88 Front St. East, Toronto 



References: The 

 Banic of Nova Scotia, 

 King and Victoria 

 Branch, and Com- 

 mercial Agencies. 



