MARKETING 193 



the butter more thoroughly and thus the salt is uniformly 

 incorporated. 



145. Package. The package must suit the market, 

 and in order to sell to the best advantage it should have 

 a neat appearance. A moldy tub or a discolored box is 

 not attractive. The top of the butter in the tub or box 

 should be finished neatly. The liner in either of these 

 packages should be folded over nicely. Parchment 

 paper should be used as liners, for it is usually free from 

 mold and objectionable bacteria. Also, parchment is 

 tougher than other paper. The top circle should be 



FIG. 55. The first three tubs are properly finished. The last is 

 mussy. 



placed in its proper position, since this is the part the 

 buyer sees. Fig. 55 shows the comparison of neat and 

 mussy tubs. In reading from left to right, tub No. 1 

 has the liner properly folded over one-half inch. Tub 

 No. 2 shows the top of the butter cut off neatly, the liner 

 folded over in the proper way, and the cloth circle in the 

 correct position with the exception of that part which is 

 folded back to show the butter. Tub No. 3 is the finished 

 package with the four fasteners in the proper position. 

 Tub No. 4 has been carelessly lined and the butter is 

 smeary. Fig. 56 shows how the butter may be cut 

 from the tub. All of the smaller packages, such as the 



