MARKETING 203 



still used by many creameries in the central states as a 

 basis for payment. It is to be hoped that the Elgin 

 market will soon cease operations, for it is unnecessary 

 because of the nearness of the Chicago market, and in 

 reality it represents only a small sale of butter. 



REQUIREMENTS OF DIFFERENT MARKETS 



The requirements of the various markets differ in re- 

 spect to the character of the butter and the type of 

 package. 



157. Character of butter. Philadelphia demands a 

 dry-appearing product. Very often the butter that goes 

 to the Philadelphia trade has been badly overworked in 

 order that the moisture might be thoroughly incorporated. 

 The overworked and greasy body is not so objectionable 

 to this trade as a little unincorporated water. New York 

 and Chicago require a firm body, a pleasant clean flavor, 

 and a mild salt. The Boston, Philadelphia, Baltimore, 

 Washington, and many other markets are not so strict 

 on any of these factors. The southern markets in gen- 

 eral prefer a darker color and more salt than the northern 

 trade. The residents of many rural districts are fond of 

 butter that has been salted very high. 



158. Wholesale packages. It is very necessary for 

 the butter-maker to cater to the demands of the trade 

 in the style and type of package in which he puts his 

 product. The two general types of packages used for 

 bulk butter are the tub and the cube. In the states of 

 the Middle West, the creameries use the 63-pound ash 

 tub. In New England the spruce tub is preferred and 

 the call is for butter packed in 10-, 20-, 30-, 50-, or 60-pound 

 packages. On the Pacific Coast, the creameries employ 

 the cube which may hold 63, 68, or approximately 80 



