MARKETING 205 



extent. The stone jar, when properly scalded and cooled, 

 is one of the best packages so far as the keeping of the 

 butter is concerned. However, it is heavy and easily 

 broken, and because of being rather expensive has to be 

 returned. It is, therefore, practicable only for a dairy- 

 man to use and even then to a limited extent. 



It is unfortunate that there is such a lack of uniformity 

 of retail butter packages. Many creameries have to 

 keep different types on hand, which means additional 

 expense. Also laborers in the creamery cannot work so 

 fast because of changing from one type of packing to 

 another. 



160. Parcel post. Not much butter is being shipped 

 by parcel post, and probably this method of transportation 

 will never be an important factor in the butter industry. 



FIG. 59. Types of packages suitable for parcel post. All are 

 satisfactory consumer's packages. 



Many different types of packages may be used. Fig. 

 59 shows satisfactory styles. As long as the brick print 

 is the most desirable consumer's package, it would prob- 

 ably be best to choose one of the two print packages. 



