356 



THE BOOK OF CHEESE 



Rule 21. Spot sales under the Call shall be for spot cash un- 

 less otherwise agreed. 



Rule 22. All failures in meeting contracts shall be reported 

 to the Superintendent of the Exchange, and announced at next 

 regular session of the Exchange. 



330. Marketing perishable varieties. Soft cheeses, 

 such as Cream, Neufchatel, Cottage, are usually sold 

 to jobbers or directly to retail stores. They have a 

 very short commercial life, hence cannot be held long 

 before delivery to the consumer. From the jobber, 

 cheese usually goes to the wholesale grocer and then to 



FIG. 74. A cheese cold storage room. 



the retail dealer and finally the consumer. Most job- 

 bers have cold storages so that they can hold cheese 

 without injury to quality. (See Fig. 74.) The kind of 

 cheese marketed in any locality depends on the tastes 

 of the residents. For example, the South usually desires 

 a highly colored product, thinking this color indicates 

 more fat; in the Cheddar group New England de- 



