efficiently utilize its feed because its growth is slow, and it will not 

 develop as rapidly, fatten as well, nor grow as satisfactorily as the 

 well-bred animal. Well-bred calves can always be finished from 

 calfhood on, and can make the best quality of carcass, since they 

 can utilize efficiently feed that the scrub cannot consume econom- 

 ically from lack of capacity or from inability to fatten or grow. 



The use of purebred sires is the certain means of success in the 

 future. This does not mean the indiscriminate use of such animals 

 without regard to results prices paid for them must be always as 

 firmly grounded in returns as prices paid for feeders but it does 

 indicate that through them the efficient beef production of the 

 future must be built. Quality as recognized today means better 

 meat for the consumer, better killing qualities for the packer, and 

 more efficient feeders for the producer. People are not buying 

 meat nowadays to throw part of it away, and the majority of fam- 

 ilies with restricted pocketbooks are buying the medium weight 

 cuts. The livestock market simply interprets the tendency of 

 the meat-eating public and it recognizes that consumers will not 

 tolerate waste except at a discount. JAMES BROWN. 



