CHAPTER VIII MARKETING 



The salesman The business -The products, eggs, fowl- 

 Improvement in condition, cramming Improve- 

 ment in selling, retail route, special city trade, retail 

 dealers, commission houses, barter or exchange- 

 System in marketing, selling live fowl Dressed fowl 

 for market, killing, plucking, cooling, dressing, shap- 

 ing, packing, shipping. Page 162 



CHAPTEK IX HOUSING AND FENCING 



Choice of location Points in locating, convenience, 

 climatic conditions, soil and drainage, water supply, 

 nearness to market, transportation facilities -Situa- 

 tion of buildings, arrangement of buildings, particular 

 points as to houses, drainage, ventilation, tempera- 

 ture, lighting, vermin, rodents, interiors Construc- 

 tion materials Planning the buildings, specifica- 

 tions, estimates Constructing the buildings Fur- 

 nishing the headquarters, feed-house and work-shop, 

 incubator cellar, sitting house, brooder house, hen 

 houses Ranges and runs, parks, yards, size, situa- 

 tion and shape, arrangement Fencing, materials- 

 Erecting wire fences Gates Shade Cultivation 



and cropping of yards. Page 185 



CHAPTER X EXHIBITING, SCORING, JUDGING 



Exhibiting Exhibitor's educating Forework for the 

 fancier Fitting fowl for the show Shipping to the 

 show Care of birds at the show Attention after the 

 show Scoring of fowls Applying the score card- 

 Judging. Page 222 



CHAPTER XI RECORDS, ACCOUNTS, ADVERTISING 



Records, special breeding, laying, incubator, sitting, 

 brooding, colony, feeding, labor Poultryman's 

 diary Accounts, single-entry accounting, double- 

 entry accounting Advertising of market products, 

 breeding, and fancy stock Size of advertisement 

 Preparing* advertisements Answering inquiries- 

 Filling orders Keying Tabulating results Index- 

 ing inquiries. Page 240 



CHAPTER XII METHODS OF MANAGEMENT 



General management Beginning the business, season 

 for starting, selecting the breed Difficulties in man- 

 agement, weather, enemies: rats, mice, cats, dogs, 

 foxes, coyotes, minks, opossums, skunks, weasels, 

 hawks, crows, thieves Vices, feather-pulling, egg- 

 eating, drinking and eating filth Leaks and wastes 

 of capital, food, life By-products, feathers, blood, 

 and offal, droppings--Compost heap Economy of 

 operating the poultry plant Combining callings, 

 poultry keeping with dairy, fruit culture, gardening, 

 bee culture, live stock farming Rotation of crops 

 and poultry, special management egg-farm, hatch- 

 ing chicks to sell, broilers tor market, soft roasters, 

 capons, specialty breeding. Page 264 



