24 PROGRESSIVE POULTRY CULTURE 



fowls started, because the latter are far more profitable 

 in every way than the scrubs. 



There will also be improvement in the selling of 

 the products. Instead of taking miscellaneous lots of 

 eggs to the store occasionally, and accepting pay in trade, 

 arrangements will be made to deliver the eggs fresh and 

 clean at regular times to cash customers. The chick- 

 ens, instead of being sold alive, to hucksters at lowest 

 prices, are dressed neatly and delivered promptly on 

 orders. 



Oftentimes there is developed considerable business 

 in the sale of eggs for hatching and surplus stock for 

 breeding purposes. Thus the farm poultryman begins 

 to be a fancier. 



3. The Financier's Flock: The purpose of the pro- 

 prietor of a large poultry business is mainly financial 

 profit, though sometimes pleasure or glory is desired. 

 The plan is specialization and intensification which, 

 applied to certain branches of business, is one of the 

 most striking modern methods of securing success. 



Men of means and experience in poultry culture 

 have established large poultry farms which are devoted 

 exclusively to this intensive form of farming. 



Wealthy men, lacking experience in the poultry 

 business, have also invested capital ill-advisedly, often 

 lavishly, in elaborate poultry plants and these have 

 proved foolish failures. 



Success on large poultry farms has been due to 

 business sagacity, sufficient capital, systematic methods, 

 well directed labor, careful accounting, progressive push- 

 ing. Failures on large poultry plants have resulted 

 from mistakes in location, faulty buildings, ill propor- 

 tion between fixed and floating capital, ignorance, mis- 

 management, wastes. Some persons seem not to have 

 realized, until compelled to by sad experience, that th3 

 causes of failure in the poultry business are the same 

 as those which bring disaster in any other business. 



4. The Fancier's Flock: The purpose of the fancier 

 is sometimes just joy and recreation, but usually he has 

 an eye to profit. 



