CHAPTER VIII 

 Marketing 



Successful sales, more than than any other factor, 

 determine the degrees of financial profit in the poultry 

 business. 



Whatever increases or diminishes the satisfactory 

 selling of the poultry products deserves careful consider- 

 ation by the poultryman. 



THE SALESMAN. 



It is one thing to produce good poultry and eggs and 

 quite another thing to dispose of the same at a financial 

 gain. 



The quality of the successful seller comes by heredi- 

 ty to some men and women. Some excellent producers 

 fail as sellers and some salesmen lack in the power to 

 produce. Sometimes both qualities are found well 

 developed in the same individual. 



It is here that the characteristics of the trained busi- 

 ness man come particularly into play in poultry culture. 



Experience in the producing line is a very desirable 

 part of the preparation for successful selling. The sales- 

 man should know all about the products. 



The seller of the productions of a poultry farm must 

 watch the market and make a study of the art of selling 

 well. 



He should be a good advertiser to sell advantageous- 

 ly some lines of poultry productions. 



He aims to sell on a rising market i. e., when prices 

 are advancing rather than declining. 



He should be shrewd at a bargain but honest and 

 fair in all his dealings, if he would continue to make 

 sales to his best customers. 



