PROGRESSIVE POULTRY CULTURE 163 



THE BUSINESS. 



The poultry business includes three quite distinct 

 lines viz. : Producing, preparing and selling the products. 



When poultry-keeping is conducted on a small scale 

 these three branches are commonly controlled by one 

 person the poultryman. 



When the size and extent of the business on a poul- 

 try farm or in a community of poultry-keepers warrants, 

 it is often advantageous to separate the branches. 



The producer bends all his energies and seeks to 

 control all the conditions with the aim to make the best 

 and most salable products. The collector and finisher 

 seeks to obtain the best stock for his purpose and pre- 

 pares the products with extreme carefulness. 



The seller seeks to get the largest net returns by dis- 

 posing of the finished products to the consumer. 



If the poultryman must combine in himself the qual- 

 ities of all three of these specialists, let him study the 

 work of the experts in each of the three lines and so 

 far as practicable adopt the methods which win success 

 and profit. 



The poultryman should at least keep posted daily as 

 to market prices and conditions. 



THE PEODUCTS. 



The products of the poultry plant are valuable and 

 should be prepared so as to appear attractive to possible 

 purchasers. 



These products should. prove their value both by 

 quality and quantity. 



The purchaser is thus pleased at the time of buying 

 and satisfied when the products are used. He comes to 

 buy again. 



The tastes of the consumer and the customs of the 

 market should be kept in mind. It may be necessary to 

 cater to the prejudices and habits of the consumer, even 

 though the poultryman feels that the products thus fur- 

 nished are lacking in some ways. The financial returns 

 are the main thing and he can gradually educate his 



