PROGRESSIVE POULTRY CULTURE 173 



Frequently the change for the better has been the 

 result of the thoughtful action of the housewife or of the 

 farmer's boy or girl. 



By the new plan the eggs are collected from the 

 clean nests systematically, once or twice a day, kept at 

 home hardly a day in a cool, sweet smelling room, placed 

 in nice baskets or clean crates and promptly delivered to 

 the dealer who pays cash at perhaps an advance of cne 

 or two cents per dozen on the market quotations. 



The chickens are culled early and if there is a de- 

 mand for broilers, the cockerels are killed, picked, pre- 

 pared for sale and marketed. Thus there is a saving of 

 food and labor for their further growth and they do not 

 come upon the market later when the mass of dressed 

 poultry is more than filling the demand. 



A RETAIL BOUTE. 



The next advance where the location and conditions 

 warrant it, is to establish a retail route among good 

 paying family customers. Such a business may be com- 

 bined with a route for the delivery of milk, butter, veg- 

 etables, fruit or other produce or be run independently. 



To start and maintain such a trade may call for 

 .courage and persistent, patient work, but it certainly 

 pays a profit under favorable conditions. 



The member of the farm family having in greatest 

 , degree the salesman's qualities is the one to attend to 

 this part of the business. 



It may require some personal solicitation to get the 

 first customers and attractive advertising may be neces- 

 sary to increase the trade but it does not take i very 

 large number of families to consume the products of a 

 poultry plant of considerable size. 



The products themselves should advertise their qual- 

 ity. ;Sometimes a sample package of clean, fresh eggs 

 or a plump chicken neatly dressed, will, if presented to a 

 family, win a new customer. 



To hold customers it is necessary that the supply of 

 eggs and chickens be sure and sufficient, the delivery 



