CHAPTER XI 

 Records, Accounts, Advertising 



Unless the poultryman is gifted with a most extra- 

 ordinary power of memory he should keep written 

 records of all the important details of his business as 

 they occur. 



Even if memory does serve him particularly well, he 

 should not tax it with many things which may be ac- 

 curately committed to paper and preserved for years 

 for the use of any one interested. 



The great value of reliable records is as a means of 

 reference. For instance it is of great advantage in the 

 mating of pure-bred fowl to know, beyond peradventure, 

 their past performance in growth, egg production, 

 breeding or fancy qualities. 



Carefully kept, continuous records also offer a means 

 of comparison, year by year, and thus becomes a meas- 

 ure of progress in poultry culture. 



The poultryman will find it convenient to use a card 

 system for some of the records and loose leaves tor 

 others, while books may be utilized in some lines. For 

 the cards box-holders are provided and these are kept 

 in order in a suitable filing cabinet. The loose leaves 

 may be of any convenient size, punched with holes 

 near the edge for filing and be kept together by a Har- 

 vard binder, a Shannon file, a shoestring or a piece of 

 narrow tape. 



SPECIAL RECORDS. 



Separate records may be kept of any matters, con- 

 cerning which the poultryman may wish to have data 

 for reference in his progressive poultry keeping. 



The ingenious poultryman will not depend upon sam- 



