256 PROGRESSIVE POULTRY CULTURE 



visability of attempting to secure a better disposal of 

 his products by advertising. If he finds that the cost 

 of advertising and increased expense of preparing and 

 delivering the goods would exceed or equal the increas- 

 ed returns there is no inducement to advertise. 



If the producer decides to seek for private custo- 

 mers to take his particularly fine products, at extra 

 prices, he may begin advertising by personal solicita- 

 tion or correspondence. Having made a beginning he 

 should see that the quality of his products is a contin- 

 ual advertisement. Each satisfied and pleased cus- 

 tomer is likely to speak a favorable word for the prod- 

 ucts and help to win new customers for the poultry- 

 man to supply. The producer, if he wishes to extend 

 his trade, should make sure that he can supply the 

 goods of the quality desired and at the times wanted. 

 He should sell only first class stuff to these special 

 customers. If he has second class products to dispose 

 of at any time he can send them iuto the general mai- 

 ket. 



The cartons and crates or packages in which eggs 

 and dressed fowl are delivered to customers should be 

 neatly and attractively labelled to advertise the poultry 

 farm and its productions. Printed cards or leaflets 

 may be placed inside the package to further advertise 

 the merits of the contents. 



If increase of trade is sought it may pay to adver- 

 tise in the city daily paper or the weekly paper that 

 circulates among the families who are desired as pat- 

 rcns of the progressive poultry plant. 



Fine, broilers, roasters, capons may be advertised by 

 letters sent to proprietors or managers of hotels, res- 

 taurants, clubs, caterers or fancy grocers. Samples of 

 the products may accompany the letters if the advertis- 

 ing will be made more effective thereby. 



ADVERTISING BREEDING AND FANCY STOCK. 



The poultryman who would cater to the demand or 

 create a demand for better fowls will do well, in the 



